'Scream And Shout' Video: Will.I.Am And Britney Spears Get Cloned, Repeatedly Sing The Same Words

Posted: Updated:
Print

Britney Spears and will.i.am debuted the video for "Scream and Shout," their new club-ready track that's light on lyrics and relies on one smart sample.

The video premiered during "The X Factor," which Spears judges. In the visuals, Spears and will.i.am multiply on an all-white, modern set. Their dancing and singing is intercut with product placements for everything from will.i.am's new ventures to the Pill, a portable Beats by Dre speaker. As with nearly all product placement in videos, no one bothers to use these devices or make them meaningful to the narrative in any way. They're just there, so go buy them.

Though it's a competent piece of airy dance pop, the song's only mildly inspiring moment comes when the duo say "It's will.i.am and Britney b---h," sampling the opening from Spears' "Gimme More." That soundbite has been a mainstay of DJ transitions since the original song appeared on Spears' 2007 album, "Blackout."

Is it sad that the only really notable thing about a new Britney Spears song is a sample from a half-decade ago? We'll let you be the judge.

Close
Britney Spears Through The Years
of
Share
Tweet
Advertisement
Share this
close
Current Slide

Around the Web

will.i.am & Britney Spears: 'Scream And Shout' Video Premiere ...

Watch: Will.I.Am and Britney Spears video for Scream & Shout

[VIDEO] Britney Spears & will.i.am 'Scream And Shout' Video ...

Britney Spears And Williams Scream And Shout Music Video ...

Britney Spears, Will.i.am "Scream and Shout" Video - Watch Here ...

Britney Spears and will.i.am Premiere 'Scream and Shout' Video on ...

OFFICIAL SCREAM AND SHOUT VIDEO PREVIEW Britney Spears ...

Video: Will.i.am f/ Britney Spears "Scream & Shout" | Complex

will.i.am - Scream & Shout ft. Britney Spears - YouTube

Britney Spears Displays Her 'X Factor' In will.i.am's 'Scream And Shout' Video

Britney Spears & Will.i.am's 'Scream & Shout' Video Premieres On 'X Factor'

Will.i.am's and Britney Spears debut 'Scream and Shout' music video

Britney Spears And will.i.am's 'Scream And Shout' Video To Premiere On 'X Factor'

Britney Spears Teases New Music Video In X Factor Promo! See The Sneaky ...

will.i.am, Britney Spears Debut New Video 'Scream & Shout' on THE X FACTOR ...