As interest in food and drink continues to skyrocket, the phenomenon has kickstarted an unusual offshoot -- extreme food and drink hobbies. How else to explain the explosion of celebrity-backed wine and spirits labels in recent years? It's not your everyday wine aficionado who has the kind of cash necessary for a wine label stashed away.
Legendary director Frances Ford Coppola may have been one of the first big show business names to get into winemaking (he purchased his first vineyard in 1975), but since then myriad other celebrities have taken up an interest.
This year alone has seen a remarkable number of celebrity-backed wine and spirits labels, from a tequila by rapper Xzhibit to Drew Barrymore's award-winning Pinot Grigio.
Click through the below gallery for a look the actors, actresses, singers and sports stars who launched wines, beers and spirits this year.
Xzibit's Bonita Tequila
Xzibit has branched out from pimping rides, it would seem. The rapper recently announced the <a href="http://www.thespiritsbusiness.com/2012/11/rapper-xzibit-launches-ultra-premium-bonita-tequila/">launch of his own tequila in partnership with Bonita Spirits</a>. Unlike other tequilas, which are distilled three times, Xzibit's is distilled five.
George Clooney's Tequila, Casamigos
In March, word spread that Hollywood heavyweight <a href="http://www.huffingtonpost.com/2012/03/21/george-clooney-casamigos-tequila_n_1369836.html">George Clooney is launching a tequila called Casamigos</a> with restaurateur Rande Gerber, who also happens to be Cindy Crawford's husband. Little else is known about the spirit, except that its name was inspired by Clooney and Gerber's homes in Mexico and it will be served "at a reasonable price point."
Fergi's Wine Line, Ferguson Crest
Earlier this year, <a href="http://www.sheknows.com/entertainment/articles/972251/fergie-launches-family-wine-label">Fergie announced a family wine label, Ferguson Crest</a>, with her father, Pat Ferguson. The line includes several types of wine including a syrah, a cabernet and two viogniers. Oh, and a red blend called "Fergalicious."
Richard Gere's Tuscan Wine Label
Even Richard Gere is getting into the wine game. In May, news broke that the <a href="http://www.winenews.it/print/the-winenews-corner/27253/richard-geres-own-brunello-the-hollywood-superstar-creates-his-private-label-of-the-great-tuscan-red-wine-produced-by-san-filippo-in-montalcino-for-bedford-post-the-officer-and-gentlemans-relais-chateu-in-new-york">actor would launch his own line of Tuscan wines</a> produced by Tenuta San Filippo di Montalcino. The first batch of Tuscan red wine will be a 2007 vintage called Bedford Post.
Drew Barrymore's Pinot Grigio
Hollywood actress <a href="http://www.huffingtonpost.com/2012/02/27/drew-barrymore-wine_n_1304560.html">Drew Barrymore released her first wine</a>, Barrymore Pinot Grigio, earlier this year -- and it's being received well. This summer, the vintage <a href="http://www.mnn.com/food/beverages/blogs/drew-barrymores-wine-venture-strikes-gold">won a gold medal</a> at the Le Challenge International du Vin in France.
Mike Ditka's Private-Label Wines
When we think Mike Ditka, wine isn't the first thing that comes to mind. But maybe it should; the legendary coach <a href="http://www.huffingtonpost.com/2012/08/28/mike-ditka-wine-line-rela_n_1836764.html">relaunched his line of private-label wines </a>this year.
Leo Messi's Wine Range
European football star (that's soccer to Americans) Lionel Messi first foray into the wine world came early this year when <a href="http://www.thedrinksbusiness.com/2012/02/lionel-messi-wine-set-for-launch/">Argentinian winery Bodega Valentin Bianchi named a wine after him</a>.
Keyshawn Johnson Fine Wines Line
Former NFL wide receiver and current ESPN analyst Keyshawn Johnson <a href="http://www.huffingtonpost.com/2012/07/20/keyshawn-johnsons-wine-kj1_n_1690825.html">unveiled his own wine label earlier this year</a>. Orignally called KJ1, the wine's name was changed to XIX in recent months. Whatever it's called the 2007 Cabernet from Eastern Oregon hit stores this past fall.
Dogfish Head's Grateful Dead Beer
<a href="http://www.huffingtonpost.com/2012/10/17/grateful-dead-dogfish-head_n_1973696.html">The Grateful Dead partnered with Dogfish Head Craft Brewery</a> to create a new beer they're calling "American Beauty." It won't come out until October of 2013, though.
Dogfish Head's Pearl Jam Beer
Dogfish Head really loves rock bands. <a href="http://www.huffingtonpost.com/2011/10/07/dogfish-head-pearl-jam-beer_n_999101.html">The craft brewery also partnered with Pearl Jam</a> to brew "Ten," a brew marking the band's 20th anniversary. The Belgian-style golden ale with black currants was released in October.
Tyler Florence Wines
Food Network celebrity chef Tyler Florence jumped into the wine game earlier this year with a <a href="http://www.milwaukeemag.com/article/1192012-CelebrityChefApprovedWines">line of wines in partnership with the Michael Mondavi Family</a>. Tyler Florence Wines and TF Limited-Production Wines are available for sale <a href="http://www.milwaukeemag.com/article/1192012-CelebrityChefApprovedWines">online</a>.
Joël Robuchon's Asahi Beer
<a href="http://eater.com/archives/2012/11/30/joel-robuchon-teams-up-with-japans-sapporo-brewery.php">Joël Robuchon-branded beer</a> is now a real thing, thanks to Japan's Sapporo Brewery. The famed French chef partnered with the company on a Yebisu beer, which will be served at his restaurants in Japan and a few abroad. The beer is made with malt from France's Champagne region and will be available starting February 20.