Big changes are on their way for most American businesses, courtesy of Obamacare, according to the CEO of the Cheesecake Factory.

"It will be very costly," David Overton told CBS This Morning on Monday. "I believe most people will have to do that [raise prices] or cheapen their product." Nearly two-thirds of employers say they will have to pay more for health benefits under Obamacare, according to a recent survey by Mercer.

Overton said he doesn't know whether his own company will need to raise prices, since he already provides health insurance to all employees that work 25 hours or more per week. That's fewer hours than required under Obamacare, which will force companies with 50 or more full-time employees to provide employees working at least 30 hours per week with health care coverage or face penalties.

"For those businesses that don't cover their employees, they'll be in for a very expensive situation," Overton told CBS This Morning. Some, such as the CEO of Papa John's and a Denny's franchisee, have claimed they will need to pass on those additional costs to customers. Others, such as an Applebee's franchisee, say the health care overhaul will limit their ability to hire more employees.

(Hat tip: NewsBusters.)

Earlier on HuffPost:

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  • John Schnatter, CEO of Papa John's

    Schnatter claims that Obamacare has given him no other choice but to <a href="http://www.huffingtonpost.com/2012/11/09/papa-johns-obamacare-john-schnatter_n_2104202.html">cut his employees' hours</a> and <a href="http://www.huffingtonpost.com/2012/08/07/papa-johns-obamacare-pizza_n_1752126.html">raise the price of pizza</a> to cover the costs of Obamacare. Meanwhile, <a href="http://www.google.com/finance?chdnp=1&chdd=1&chds=1&chdv=1&chvs=maximized&chdeh=0&chfdeh=0&chdet=1352926800000&chddm=493051&chls=IntervalBasedLine&q=NASDAQ:PZZA&ntsp=0&ei=sbejUKCkKIvG0AGX6AE">Papa John's stock price has nearly tripled</a> since President Barack Obama took office.

  • Jamie Dimon, CEO of JPMorgan Chase

    Dimon <a href="http://www.huffingtonpost.com/mark-gongloff/jamie-dimon-president-obama_b_2104054.html">has complained</a> that <a href="http://www.huffingtonpost.com/2012/05/08/jamie-dimon-fortune-500-dinner_n_1499873.html?ncid=edlinkusaolp00000003">the government</a> hasn't done enough to help business. Meanwhile, <a href="http://www.google.com/finance?chdnp=1&chdd=1&chds=1&chdv=1&chvs=maximized&chdeh=0&chfdeh=0&chdet=1352926800000&chddm=493051&chls=IntervalBasedLine&q=NYSE:JPM&ntsp=0&ei=e7ijUMjGNNDE0AGrIQ">JPMorgan's stock price</a> has spiked 64 percent since Obama took office.

  • Steven Schwarzman, CEO of the Blackstone Group

    In 2010, <a href="http://www.huffingtonpost.com/2010/08/16/steven-schwarzman-obama-a_n_683178.html">Schwarzman compared</a> Obama's efforts to raise taxes on private equity firms to "war...like when Hitler invaded Poland in 1939." <a href="http://www.google.com/finance?chdnp=1&chdd=1&chds=1&chdv=1&chvs=maximized&chdeh=0&chfdeh=0&chdet=1352926800000&chddm=495006&chls=IntervalBasedLine&q=NYSE:BX&ntsp=0&ei=hbqjUMiRHNSj0AG7vAE">The Blackstone Group's stock price</a> has more than tripled since Obama took office.

  • Ivan Seidenberg, CEO of Verizon

    <a href="http://www.huffingtonpost.com/2010/08/26/ceos-anti-obama_n_695405.html#s131470&title=Verizon_CEO_Ivan">Seidenberg has complained</a> that the Obama administration has created an "increasingly hostile environment for investment and job creation." <a href="http://www.google.com/finance?chdnp=1&chdd=1&chds=1&chdv=1&chvs=maximized&chdeh=0&chfdeh=0&chdet=1352926800000&chddm=493051&chls=IntervalBasedLine&q=NYSE:VZ&ntsp=0&ei=AbujULC8OqXB0AHAYQ">Verizon's stock price</a> has risen 40 percent since Obama took office.

  • Muhtar Kent, CEO of Coca-Cola

    <a href="http://www.bloomberg.com/apps/news?pid=newsarchive&sid=ajjfCTfQsM3s">Kent compared Obama's proposal to tax soft drinks</a> to communism in 2009. <a href="http://www.google.com/finance?chdnp=1&chdd=1&chds=1&chdv=1&chvs=maximized&chdeh=0&chfdeh=0&chdet=1352926800000&chddm=493051&chls=IntervalBasedLine&q=NYSE:KO&ntsp=0&ei=N7ujULC8OvKK0QH-ZA">Coca-Cola's stock price has spiked</a> 71 percent since Obama took office.

  • Jeffrey Immelt, CEO of General Electric

    Immelt, though <a href="http://www.whitehouse.gov/administration/advisory-boards/jobs-council">the chair of Obama's jobs council</a>, <a href="http://www.huffingtonpost.com/2010/08/26/ceos-anti-obama_n_695405.html#s131474&title=General_Electric_CEO">reportedly</a> <a href="http://www.nypost.com/p/news/opinion/opedcolumnists/bam_angry_adviser_YOANZQkGODYVqFDAsI9LjP">has soured on Obama</a>. <a href="http://www.google.com/finance?chdnp=1&chdd=1&chds=1&chdv=1&chvs=maximized&chdeh=0&chfdeh=0&chdet=1352926800000&chddm=493051&chls=IntervalBasedLine&q=NYSE:GE&ntsp=0&ei=1byjUNj8PIbE0AGeCQ">GE's stock price has risen 70 percent</a> since Obama took office: a stark contrast to the financial crisis, when <a href="http://www.propublica.org/article/paulson-general-electric-immelt-financial-crisis-022010">GE could barely get the short-term financing</a> needed to keep operating.

  • James Tisch, CEO of Loews Corporation

    <a href="http://www.huffingtonpost.com/2010/08/26/ceos-anti-obama_n_695405.html#s131475&title=Loews_Corp_CEO">Tisch has accused</a> the Obama administration of giving business "very little confidence in what’s been going on and very little visibility." Meanwhile, <a href="http://www.google.com/finance?chdnp=1&chdd=1&chds=1&chdv=1&chvs=maximized&chdeh=0&chfdeh=0&chdet=1352926800000&chddm=493051&chls=IntervalBasedLine&q=NYSE:L&ntsp=0&ei=0L2jUPD6Osm50QGPNw">Loews' stock price has risen 64 percent</a> since Obama took office.