Omnipresent mall denizen Gap has had some struggles over the years. The recession -- and slumping sales -- forced them to shutter several stores. They lost a lot of budget-minded shoppers. There was even 2010's widely-mocked new logo.
But according to a new story in Ad Age, the preppy retailer may have finally put its troubles behind it.
In the past year, Gap's stock has nearly doubled. Their sales rose last year from $1.4 billion to $1.5 billion for the third quarter. And investors are starting to look their way with a bit more of a twinkle in their eyes.
That's a lot of uptick in khakis. What did the store do right?
- Stick to basics. After a foray into more adventurous trends, Gap returned to stocking staples like basic tees and colored jeans, luring customers who are tired of quick and trendy "fast fashion."
- Recruiting new talent like the Avett Brothers for the "Icons Redefined" campaign and Michael J. Fox and his wife Tracy Pollan for their holiday campaign.
- Their new blog Styld.by, a digital styling and shopping destination.
Excited? Head over to Ad Age to read more, including their nifty infographic timeline of Gap's recent retail history. And tell us below...
While Gap might be making a turnaround, these stores maybe didn't fare as well...
Abercrombie & Hollister
"In high school my friends and I were all about Hollister and Abercrombie. If you didn't wear it you might as well have crawled in a hole and died. So I was pretty much stocked up on seagull and moose donned polo shirts, plaid shorts and skirts." - Nicole Guzzardi, Stylelist Home intern
"H&M was one of my go-tos for affordable basics and statement jewelry. But over recent months, I've grown really frustrated with the fast fashion retailer. From the wonky sizes to the flimsy materials, it's not even worth spending five dollars." -- Dana Oliver, HuffPost Beauty Editor
"Everyone in my high school bought flared black pants and satin button-downs there (it was the '90s), but I haven't bought anything there since 2001." - Jessica Misener, HuffPost Style editor (Getty photo)
Huge Thrift Stores
"I used to think large thrift stores that sold really cheap clothing were great bargains... until I saw Forever 21 and H&M pieces that were selling for as much as they were in the real stores." -- Style intern
"Armani Exchange used to be the pinnacle of edgy apparel with a reasonably affordable tag. But somewhere down the line, the quality of their clothes started to decline and their designs looked pretty tacky." -- HuffPost Home Intern
"I used to get all of my baby tees there in 1995." - Shana Ecker, Stylelist Home editor (Getty photo)
"Benetton in the 90s! Big sweaters for everyone... Diesel for a regrettable moment in the early 00s, then realized I looked like a European tourist everywhere I went, so that was shelved. And I used to stock up on tanks at American Apparel in 2004-5, and now the store looks like the wardrobe department for A Different World." - Brie Dyas, Stylelist/Stylelist Home senior editor (Getty photo)
"I used to loooove Limited Too, until I realized that not everything is made better with "LTD2" logos strewn all over it. Also, I grew." - Ellie Krupnick, HuffPost Style Senior Editor (Courtesy photo)
"I thought it was cheap and quick, but it was still a waste of money because everything that I bought there was ruined after the first wash. The hem would become uneven or a tiny whole would appear." -- Renee Jacques, HuffPost Style Intern
"I used to shop at French Connection until I realized that all of the clothes are cut for American Girl Dolls." - Rebecca Adams, HuffPost Style associate editor
"I loved it then, but I haven't set foot in a Wet Seal in over a decade." - Christina Anderson, Senior Editor
"While I don't shop at any of these stores anymore, I always felt like Aeropostale was a wannabe Abercrombie & Fitch or Hollister. The styles never seemed to match up and it came across as tacky most times. However, I do remember liking their bathing suits. Now, not so much." -- Renee Jacques, Style Intern
"I used to go here for basics but there's far too much product on the floor, and its always a mess. I also find that many times, the material they use is of poor quality and falls apart after only a few washes."
Tuesday Sector Laggards: Department Stores, Apparel Stores
In trading on Tuesday, department stores shares were relative laggards, down on the day by about 0.7%. Helping drag down the group were shares of JC Penney (JCP), down about 10.7% and shares of Companhia Brasileira (CBD) down about 2.4% on the day.
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