A negative Yelp review could cost one woman close to $1 million.
Jane Perez, a Virginia woman who wrote a scathing Yelp review of the contracting company that worked on her home, is being sued by Christopher Dietz for $750,000, according to the Washington Post.
Dietz, the owner of Dietz Development, filed the Internet defamation lawsuit filed last month, stating that "plaintiffs have been harmed by these statements, including lost work opportunities, insult, mental suffering, being placed in fear, anxiety, and harm to their reputations."
Perez's Yelp review accused the company of damaging her home, charging her for work that wasn't done and of losing jewelry. The lawsuit follows an earlier case against Perez, which was filed in July 2011 by Dietz for unpaid invoices. According to the recent filing, the two were high school classmates.
Dietz isn't the first business owner to sue over a negative Yelp review, but we think he could have devised a more creative -- and less expensive -- way to vent his frustration.
Craft and Commerce, a restaurant in San Diego, plays recordings of some of the most negative Yelp reviews the restaurant has received over the bathroom speakers in an attempt to make light of the situation.
Other establishments have responded to the increasing influence of Yelp reviews by paying for people to write positive reviews.
The growing trend has resulted in a crackdown in which Yelp employees stage "sting operations" to catch perpetrators. If caught, the Yelp page for the guilty company will host a red alert banner on the review page, informing consumers of the business' indiscretions.
UPDATE: Dec. 7, 8:45 a.m. -- On Wednesday Dec. 5, the judge granted a temporary injunction in favor of Dietz and ordered Perez to remove the reference to stolen jewelry from her review, according to the Daily Mail. He also ordered her to change a reference to the previous lawsuit because it included incorrect legal terminology.
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Turn Your Car Into A Negative Ad
A <a href="http://www.reddit.com/r/pics/comments/xqc6h/i_love_it_when_people_take_shit_into_their_own/" target="_hplink">Reddit user</a> launched a negative ad campaign on his car after he claimed a car dealership <a href="http://now.msn.com/vehicle-has-signs-on-it-claiming-car-dealer-that-sold-it-is-a-liar" target="_hplink">bilked him</a> out of $9,000.
Jump Out Of A Moving Plane
An Air Asia passenger caused quite a panic after he <a href="http://www.huffingtonpost.com/2012/08/06/air-asia-passenger-causes-panic-leaps-from-plane_n_1746430.html" target="_hplink">opened an emergency exit and jumped out of a taxiing aircraft</a>. According to reports, the flight had been delayed an hour when the passenger, only identified as Chong, bolted toward the exit. Subsequently, the flight was delayed along with other outgoing flights.
Cause A Social Media Stir
When Netflix tried to instill its second price hike in 8 months, angry customers <a href="https://www.facebook.com/netflix/posts/10150234431168870" target="_hplink">flocked to social media</a> to unleash their fury over the pricing plan changes. The company didn't revoke the price hike, and more than <a href="http://www.huffingtonpost.com/2011/12/22/netflix-price-hike_n_1166148.html" target="_hplink">800,000 Netflix customers jumped ship</a> as a result.
Foreclose On A Bank
Warren Nyerges and his attorney <a href="http://moneyland.time.com/2011/06/06/homeowner-forecloses-on-bank-of-america-yes-you-heard-that-right/" target="_hplink">served a local Bank of America branch with a foreclosure order</a> for failing to pay Nyerges' legal fees after a botched foreclosure proceeding. Eventually, the bank wrote a check for $5,772.88 to satisfy Nyerges' request.
Do Your Research
Dick Bove, a well-known bank analyst, <a href="http://www.huffingtonpost.com/2012/07/26/dick-bove-wells-fargo_n_1703840.html" target="_hplink">blasted Wells Fargo</a> in a <a href="http://dealbreaker.com/uploads/2012/07/WFC072312-Service.pdf" target="_hplink">well-researched analyst note</a> after the bank botched his personal account with extra fees, screwed up his mortgage refinancing and gave him horrible customer service.
Take It To The Press
Taylor McKinley <a href="http://www.huffingtonpost.com/2012/02/23/bank-fee-fifth-third-bank_n_1297200.html" target="_hplink">told The Huffington Post</a> his tale of bank account he thought was was closed that ended up racking up $438.35 in fees. After HuffPost contacted Fifth Third Bank to verify the bank's policies, it reversed the fees it had charged McKinley.
Create A Change.org Petition
A disgruntled T-Mobile customer <a href="http://www.change.org/petitions/t-mobile-make-t-mobile-stop-their-bad-customer-service" target="_hplink">created a petition</a> on Change.org to protest the company's "bad customer service."
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Commit Insurance Fraud
According to a study by Accenture, 55 percent of consumers say bad service from an insurance company is more likely to make them <a href="http://bucks.blogs.nytimes.com/2010/10/25/getting-revenge-against-your-insurance-company/" target="_hplink">commit fraud against the company</a>.
Create A Viral YouTube Video
While traveling with his band members in 2008, Dave Carroll witnessed United Airlines baggage handlers throwing his $3,500 Taylor guitar. The guitar ended up severely damaged, and Carroll pursued the airline for payment, which he was denied. As a result, Carroll wrote and produced three <a href="http://www.youtube.com/watch?v=5YGc4zOqozo" target="_hplink">YouTube music videos</a> about his poor experience that have netted over 14 million views. Carroll has since also <a href="http://www.davecarrollmusic.com/book/" target="_hplink">written a book</a>, embarked on a <a href="http://bigbreaksolutions.com/events/?utm_source=UnitedBreaksGuitarscom" target="_hplink">speaking tour</a> and created his own <a href="http://gripevine.com/" target="_hplink">customer gripe site</a>.