BUSINESS

Mayan Apocalypse 2012: The Companies With The Best End-Of-The World Marketing Ploys

12/20/2012 12:05 pm ET

There's just one day left to turn a profit off the apocalypse, apparently.

Tomorrow, Friday, Dec. 21, marks the end of the current cycle of the ancient Mayan calendar leading some to believe that the world will be ending.

No one takes this seriously, of course, except the few die-hards who've gone to extreme lengths to prepare for it and ad executives looking for a way to get your attention. Guess what?! They got our attention.

Here are our favorite end-of-the-world marketing ploys:

MOST AUTHENTIC: Mexico, the country home to the ancient Mayan ruins, has been promoting special exhibits and parties influenced by Mayan culture, according to Travel Weekly.

MOST CONVENIENT: T.G.I. Friday’s has jumped all over the fact that December 21 happens to be a Friday, offering a special menu creatively named "the Last Friday."

MOST PREVENTATIVE: The reason the Mayan Gods are destroying the world is because of a lack of chocolate pudding in their diets, or something, according to Jell-O.

MOST GIMMICKY: One Ukrainian company is so into the hype it’s even offering tours of heaven and hell “just for fun,” says an employee of the the so-called tour operator, Rianovosti reports. Given the heaven tour is $3 cheaper, it’s probably the better choice.

MOST FRENCH: The French village of Bugarach, which for some reason was designated as one of the only villages to survive the apocalypse, is offering outsiders the chance to dodge the doomsday event by camping out in yards for the insanely good deal of just 400 euros, CNBC reports. While you're there, be sure to stop into the local Italian restaurant for a glass of End of the World Wine, or rather, several bottles of it. It's the end of the world after all.

MOST ENTERTAINING: Old Spice’s plan is to save us outright from the apocalypse with the help of a special video game featuring retired NBA star Dikembe Mutombo. Naturally.

MOST GEEKY: In a tongue-in-cheek research article, scientists at the University of Ottawa have come to the mind-blowing conclusion that the Mayan Doomsday will be “bad” for clinical trials, given that everyone will be dead or a zombie.

MOST LUXURIOUS: Why not enjoy the apocalypse in style? Underground luxury doomsday shelters, which are reportedly already sold out, include an indoor farm, pool, movie theater, a stockpile of five years worth of dry food and other amenities.

MOST FEARMONGERING: Some really are convinced this might be the end, but that doesn't mean they want to break the bank. Take the Atlas Survival Shelter, which is being billed at a more modestly priced way to avoid all out destruction.

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