TECH

New Facebook Landing Page? Site Tests Design That Looks An Awful Lot Like A Dating Service

12/17/2012 05:36 pm ET

Facebook, always looking to keep you on its site, offers a little bit of everything when it comes to online networking -- status updates, photos, check-ins, text messaging, email, you name it. Everything except dating services, that is.

So why does Facebook's new landing page look so much like a dating website?

On Monday, HuffPost noticed that Facebook was testing a redesigned login page for some (but not all) users. It shows a seemingly happy couple on what seems to be an autumn day, a trope that would be more at home on OKCupid or Match.com than on Facebook.

Just take a look at what facebook.com looks like for some users before they log in on the site:

facebook landing page design

For comparison, here's what the landing pages for two popular dating websites, Date.com and ChristianMingle.com, look like:

datedotmcom

christianmingledotcom

If it wasn't for the logos, could you guess which was Facebook?

Our cynicism aside, there's one part of the new look that's very cute. The pair shown on the new landing page appears to be real-life couple Mike Matas and Sharon Hwang, who both work as product designers at Facebook.

All we have to say to that is, Awwwww.

Earlier on HuffPost:

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