Fire Joe Morgan (2005-2008) has a cult reputation that can seem intimidating to those not already in the cult. Like Mystery Science Theater 3000 in more ways than one, the short-lived, much-beloved baseball blog took aim at subpar sports journalism, heckling bad math and and lazy received wisdom with a call-and-response format that many others still imitate. The writers of FJM were never looking for their site to be influential, successful, or even read by anyone outside their close circle of friends. But they were way too good at what they did—and way, way too funny—for the site to stay undiscovered. Though the site is now dormant, the three statistically inclined baseball fans who wrote the majority of the posts are all now writers for NBC's Parks and Recreation. I took a trip to the offices of that show, where Dave King ("dak"), Alan Yang ("Junior"), and Mike Schur ("Ken Tremendous") filled me in on how FJM became an unexpected hit.
This is Part 1. Parts 2 and 3 will run later this week.