Gun companies walk a very fine line in advertising weapons.
In recent years the delicate nature of selling a deadly product to a mass audience has kept gun ads away from mainstream outlets like newspapers or television, as HuffPost's Tom Zeller recently pointed out.
But once upon a time, the nation's gun makers didn't need to be so sensitive. A scan of vintage firearm and air rifle ads reveals a world in which guns were a must-have for the whole family.
Check out some of the vintage ads for American gun makers below:
Christmas Ad for Daisy Rifles (1972)
<i>A Christmas Story</i> <a href="http://www.creativepro.com/article/scanning-around-with-gene-gun-for-the-whole-family">this is not</a>.
"A Hi-Standard For Christmas" (1957)
Iver Johnson Revolvers (1904)
Iver Johnson guns were used in the assassinations of both <a href="http://www.moldea.com/rfk.html">Robert F. Kennedy</a> and president <a href="http://www.american-presidents-history.com/william-mckinley-assassination.html">William F. McKinley</a>.
Savage Arms Co. Ad for the Savage Automatic (1914)
"Is your wife helpless -- or dangerous -- in these times when <i>more idlers</i> make more <i>brutes</i> and more <i>thugs</i>?"
Crosman Pellguns (1959)
St. Louis Cardinals legend and MLB Hall of Famer Stan Musial <a href="http://www.vintageadbrowser.com/guns-ads-1950s">advertised for Crosman Pellguns</a> in the 1950's.
Winchester Rifle Ad (1958)
"<a href="http://www.decodog.com/inven/hunting3.html">Give him year 'round fun</a>...for years to come."
Remington Single Shot Rifles (1903)
"The simplicity of the <a href="http://www.atticpaper.com/proddetail.php?prod=1903-remington-single-shot-rifles-ad">Remington action</a> insures safety and saves repair bills."
Remington .22 Repeater (1910's)
"Insure against a dull vacation: pack a <a href="http://www.atticpaper.com/proddetail.php?prod=1910s-remington-rifle-ad-22-repeater"">Remington .22 Repeater</a> in your grip and half a dozen boxes of UMC .22 shorts."
Winchester Calendar (1917)
What's manlier than taming -- or <a href="http://www.atticpaper.com/proddetail.php?prod=1910s-remington-rifle-ad-22-repeater">possibly punching</a> -- a horse while your friend holds a severed deer head?
Winchester Calendar (1917)
<a href="http://www.atticpaper.com/proddetail.php?prod=1910s-remington-rifle-ad-22-repeater">An epic battle</a> pitting man on horseback with a gun versus a bear...on the edge of a cliff!
Daisy Air Rifles (1930s)
"Get year 'round fun with your Christmas money...<a href="http://www.vintageadbrowser.com/guns-ads-1930s">get a Daisy</a>."
Remington Kleaborne Cartridges Ad (1933)
"What a man, Jimmy, <a href="http://www.decodog.com/inven/hunting3.html">what a man</a>!"
Rheingold Beer with Duck Hunting Shotgun (1957)
Colt Match Target Woodsman Pistol (1951)
Action Arms Ltd. Uzi Ad (Late 1980's)
.41 Smith & Wesson Ad (Undated)
"When it's you or him..."
Colt Guns Christmas Ad (1939)
"Isn't it time you <a href="http://www.motherjones.com/media/2012/12/gun-ads-bushmaster-mattel">gave <i>yourself</i> a Christmas gift</a>?"
Winchester .22 (Undated)
"<a href="http://www.motherjones.com/media/2012/12/gun-ads-bushmaster-mattel">Start him right</a> -- right now."
Daisy Air Rifle Ad (Undated)
"Mothers, as well as fathers, now generally recognize that this training makes for character and manliness."
Daisy Air Rifle Ad (1968)
Winchester Model 75 .22 Target Rifle Boy Scout Ad (1944)
"Every boy <a href="http://www.decodog.com/inven/hunting3.html">has his hero</a>."