TECH
12/24/2012 12:08 pm ET Updated Feb 23, 2013

Websites Vary Prices, Deals Based on Users' Information

It was the same Swingline stapler, on the same Staples.com SPLS -2.04% website. But for Kim Wamble, the price was $15.79, while the price on Trude Frizzell's screen, just a few miles away, was $14.29.

A key difference: where Staples seemed to think they were located.

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