Jessica Simpson announced she was pregnant with her second child via a tweet on Christmas Day, but the big announcement has long been in the works.
The singer actually broke the news she was pregnant in a commercial she shot back in November! Released today, her latest ad for Weight Watchers sees Simpson boasting that she dropped 50 pounds through the weight loss program, before announcing she's pregnant again.
"Being healthy has become a part of who I am, which is great timing, because I’m having another baby!” Simpson says in the video before introducing Weight Watchers' new 360 program.
Her announcement in the video reminds us that there are very few things in Hollywood that aren't planned to a tee as part of an overall strategy to rake in the profits -- especially pregnancy.
Rumors that Simpson was expecting again started right after the commercial was filmed, which leads us to believe that someone on set "leaked" the news.
It seems it's no coincidence how much free publicity Weight Watchers received after the rumors began, as it was reported Simpson's multi-million dollar endorsement deal was in jeopardy.
Of course, that's not the case. Though Simpson will take a break from the program while she's pregnant, she'll remain a spokesperson for the company, and she'll keep her millions.
“There have been no changes to our business agreement with Jessica,” a rep for Weight Watchers told ABC News. “Jessica’s successful weight loss prior to becoming pregnant will be featured in Weight Watchers’ new ‘Expect Amazing’ advertising campaign, including a spot with her sharing the happy news.”
Jenna and her husband Channing Tatum are expecting their first baby together next year, <a href="http://www.huffingtonpost.com/2012/12/17/jenna-dewan-tatum-pregnant-channing-tatum-first-child_n_2316443.html?1355766274">their reps confirmed</a>. Channing's next title? Sexiest daddy alive.
Jessica announced that <a href="http://www.huffingtonpost.com/2012/12/25/jessica-simpson-pregnant-baby-maxwell-photo_n_2362558.html">she's expecting her second baby</a> on Christmas. She and fiance Eric Johnson have a seven-month-old daughter Maxwell.
The reality star is expecting her first child with boyfriend Kanye West. She confirmed the happy news on Dec. 31, <a href="http://kimkardashian.celebuzz.com/2012/12/31/new-year-new-beginnings-kim-kanye-pregnant-first-child-expecting-baby/">writing on her blog</a>, "It’s true!! Kanye and I are expecting a baby. We feel so blessed and lucky and wish that in addition to both of our families."
Fergie & Josh Duhamel
The couple announced their baby news on Twitter Feb. 18, after weeks of speculation.
The actress is expecting her second child with husband Javier Bardem. The couple already has a 2-year-old son Leo.
Danneel Harris and Jensen Ackles
The former "One Tree Hill" star and the "Supernatural" actor are expecting their first child later this year.
Evan Rachel Wood
The actress is <a href="http://www.huffingtonpost.com/2013/01/11/evan-rachel-wood-pregnant-jamie-bell_n_2456954.html">expecting a baby</a> with her new husband Jamie Bell.
CaCee Cobb & Donald Faison
Jessica Simpson's best friend Cacee Cobb and new husband Donald Faison are expecting their first child together. The couple of six years married in December in the backyard of Faison’s "Scrubs" co-star Zach Braff.
The actor and comedian and his model fiancée Megan Wollover are expecting their first child together early this summer.
Berry is expecting her first child -- a boy -- with fiance Olivier Martinez. She is already the proud mommy of 5-year-old daughter, Nahla.
Sigler and her brand new fiance Cutter Dykstra are expecting their first child together.
Hilaria & Alec Baldwin
The couple announced that <a href="http://celebritybabies.people.com/2013/02/12/alec-baldwin-hilaria-baldwin-pregnant-expecting-baby/">they're expecting their first child</a> together. Alec already has a 17-year-old daughter, Ireland, with ex Kim Basinger.
The Duchess of Cambridge is <em>officially</em> expecting her first child with Prince William! The mom-to-be is <a href="http://www.huffingtonpost.com/2012/12/03/hyperemesis-gravidarum-kate-middleton-pregnant_n_2234099.html">suffering from Hyperemesis Gravidarium</a>, a rare maternity condition which brings on severe nausea, vomiting, weight loss, dehydration, lightheadedness and fainting.
Mario Lopez & Courtney Mazza
The newlyweds are expecting their second child, Mario revealed. “I am the happiest father in the world," <a href="http://www.extratv.com/2013/02/19/mario-and-courtney-lopez-expecting-baby-no-2/">he told Extra</a>. "We cannot wait to welcome baby Lopez number two into our lives.”
The "Saved by the Bell" star and his wife Catriona McGinn are expecting their first child together this September. Gosselaar is already a dad to two kids -- son Michael, 9, and daughter Ava, 6 -- with ex-wife Lisa Ann Russell.
Jamie Anne and Marshall Allman
"The Killing" star and the "True Blood" actor are expecting twins in the spring of 2013.
The "Cougar Town" star is <a href="http://www.huffingtonpost.com/2012/12/10/busy-philipps-pregnant-cougar-town-star-expecting-second-child_n_2272754.html">expecting her second child</a> with husband Marc Silverstein.
According to Us Weekly, Heather Morris, 26, and longtime beau Taylor Hubbell are expecting their first child.
Trump and her husband Jared Kushner <a href="http://www.huffingtonpost.com/2013/04/11/ivanka-trump-pregnant-second_n_3060630.html?utm_hp_ref=celebrity" target="_blank">are expecting their second child</a> this fall.
Wright and her husband Eric Christian Olsen are expecting a baby boy in August, <a href="http://celebritybabies.people.com/2013/04/17/eric-christian-olsen-expecting-son/" target="_blank">People confirms</a>.
Vince Vaughn's wife <a href="http://www.huffingtonpost.com/2013/04/27/vince-vaughn-baby-actor-wife_n_3169237.html?utm_hp_ref=celebrity" target="_blank">is expecting the couple's second child</a> in August. The pair already has a daughter Locklyn.
The "Hart of Dixie" star is expecting her first child with husband Kyle Newman.
Rachel Leigh Cook
The "She's All That" star and her husband Daniel Gillies are expecting their first child this fall.
Monica is expecting her first child with husband Shannon Brown, but she's already mom to sons Rocko, who turns 8 later this month, and Romelo Montez, 5.
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