BUSINESS
12/31/2012 08:38 am ET Updated Mar 02, 2013

Here's How You Really Sell a Comic Book

In comic book publishing, the decision to kill off a long-running and beloved character may seem, at first glance, like a terribly unwise business move. But when Marvel Comics released its latest issue of Amazing Spider-Man--#700, which ends with Peter Parker, the webbed crusader's alter ego, getting murdered--the issue began flying off the shelves.

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