Rihanna really wants you to go to Barbados.
The "Diamonds" singer is back as a tourism ambassador for her home country with sexy new ads for the Caribbean island. (She has also been in 2010 Barbados ads, check one out in the slideshow below.)
The multi-faceted campaign, which will be run entirely through social media, will continue through the end of February, reports Breaking Travel News. It kicked off with Rihanna posting images to Twitter, Facebook and Instagram using the hashtag #Barbados.
In a video for the campaign, Rihanna can be seen engaging in what are assumed to be typically Barbadian activities like bike riding through the woods or playing dominoes on the beach, as well as looking generally gorgeous while frolicking on the beach. Her song "Diamonds" plays in the background.
According to the Daily Mail, the effort is to showcase a side of the country other than its west coast beach resorts.
A microsite is also to come as part of the promotion that will differentiate "the wealth of experiences available on the island and the crucial factors between what makes some people travellers and some people tourists," reports Breaking Travel News. More Rihanna clips are also on the way.
What do you think? Does this video make you want to jet to Barbados?