Is Apple Plotting A Route To A Waze Acquisition? Rumours On The Road Point To Yes

Apple Eyeing Popular Navigation App
Corey Rucker of Powder Springs, Ga. is silhouetted against the Lenox Mall Apple store icon, as he waits for the release of the iPhone 5, Friday, Sept. 21, 2012 in Atlanta. (AP Photo/Atlanta Journal-Constitution, John Spink) MARIETTA DAILY OUT; GWINNETT DAILY POST OUT; LOCAL TV OUT; WXIA-TV OUT; WGCL-TV OUT
Corey Rucker of Powder Springs, Ga. is silhouetted against the Lenox Mall Apple store icon, as he waits for the release of the iPhone 5, Friday, Sept. 21, 2012 in Atlanta. (AP Photo/Atlanta Journal-Constitution, John Spink) MARIETTA DAILY OUT; GWINNETT DAILY POST OUT; LOCAL TV OUT; WXIA-TV OUT; WGCL-TV OUT

There can be no doubt that one of the hottest startups of the last couple of years has been social sat-nav smartphone app Waze. Not surprising in an era when - largely due to Apple initially dumping Google Maps in iOS 6 - everyone woke up, as if from some slumber, about the importance of decent mobile maps.

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