And by "it" we mean Christian Dior's first ready-to-wear ad campaign under Raf Simons, the brand's newish creative director. The Spring 2013 ads hit the web on Wednesday, posted in Dior's newly-created Dior Magazine.
Lensed by Willy Vanderperre, the campaign is sleek and colorful yet completely understated, much like Simons' design aesthetic. Online, Dior describes the models as "the luminous muse of pictorial scenes" but we're sensing more than that, including a surreal vibe that plays with your depth perception and sense of space.
The models -- Daiane Conterato, Anna Martynova, Marie Piovesan and Daria Strokous -- seem to be floating in space, as do bouquets of flowers (harking back to those placed on the runway at Simons' Couture 2012 runway show).
In short, the ads are understated yet eye-catching, much like Simons' debut ready-to-wear collection. Check out a few of the new ads below. What do you think?
See Raf's Spring 2013 collection on the runway:
Want more? Be sure to check out HuffPost Style on Twitter, Facebook, Tumblr, Pinterest and Instagram at @HuffPostStyle.
Do you have a style story idea or tip? Email us at firstname.lastname@example.org. (PR pitches sent to this address will be ignored.)