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Super Bowl Ad Spot To Cost Record $4 Million In 2013

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Screengrab from a 2011 Volkswagen Super Bowl ad. The cost of a 30-second spot has hit $4 million for this year's Super Bowl, according to CBS. (AP File) | AP File

In the off chance you have $4 million burning a hole in your pocket, some people at CBS Sports might like to have a word with you.

That's the average cost of a 30-second Super Bowl ad spot on the network this year, CNN Money reports, and $500,000 more expensive than last year's average price -- a then record $3.5 million.

"We don't confirm exact pricing, since all spots are sold with different considerations and often in different packages," explained CBS spokesman Dana McClintock to CNN Money. "But it's safe to say that spots are going for $4 million each, and in some cases more."

Some advertisers this year have jumped the gun on marketing their Super Bowl ads, reports the New York Times. Traditionally, the expensive spots aren't rolled out until after New Year's Day, as publicity doesn't sink in when audiences are still engrossed in holiday festivities.

But as social media rises in prominence, advertisers have been keen to try and enter the conversation early. Some might call the strategy a false start, but with ever-increasing prices, "It’s only smart to extend the conversation,” Ellis Verdi, president of DeVito/Verdi in New York, told the Times. “You want to get as much benefit as you can.”

To all those procrastinating ad-men out there, fear not: While most 2013 Super Bowl ad spots sold in May of last year, some ad space can still be had -- for a very expensive price.

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