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Monster Headphones Roll Out New Gear With Celeb Cameos And Segways

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MONSTER HEADPHONES
Recording artist Nick Cannon looks at a model wearing a new headphone by Monster during a new conference at the International Consumer Electronics Show in Las Vegas, Monday, Jan. 7, 2013. The 2013 International CES gadget show, the biggest trade show in the Americas, is taking place in Las Vegas this week. (AP Photo/Jae C. Hong) | AP
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LAS VEGAS (AP) — Headphone maker Monster's gadget show event was expectedly monstrously cheesy with a healthy dose of hype.

Head monster and founder Noel Lee skirted around a stage on a two-wheel Segway scooter at the International CES gadget show Monday, as celebrities, athletes and models touted the company's upcoming line of headphones to about a hundred journalists.

Taking the stage with him were New Orleans Saints' quarterback Drew Brees, rapper Nick Cannon, drummer Sheila E, model Tyson Beckford and boxer Sugar Ray Leonard.

Lee frequently urged the gathering to "give it up" for new products. Introduced at the show for the first time was a line called "Inspiration," which sported metal spikes on the headband.

"Oh, that's too kinky for me," Lee said. "Don't sit on your headphones."

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