As the job market slowly recovers and hiring at financial institutions remains low, college newspapers are feeling the impact of decreased advertising from financial institutions.
With high on-campus readership, college newspapers are typically courted by businesses looking for future employees or interns. J.P. Morgan Chase and CitiBank, who advertised in the The Daily Princetonian for the last time in 2011 and 2010 respectively, were among large financial institutions that paid for regular advertisements to recruit college students.
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