Huffpost Detroit

Ford Atlas Concept Vehicle Could Preview 2015 F-Series Pickup

Posted: Updated:
Print Article
FORD ATLAS
File photo. Ford's new concept pickup has a more chiseled design and a bigger, more elaborate grille than its current trucks. (AP Photo/Carlos Osorio) | AP/Carlos Osorio

DETROIT -- Ford is trying to keep its rivals at bay with a concept that hints at the look of the next F-Series pickup.

The Ford Atlas – unveiled Tuesday at the Detroit auto show – has a chiseled design and a bigger, more elaborate grille.

Ford is emphasizing fuel economy. The Atlas has shutters on the grille and wheels that close automatically, improving aerodynamics. The new truck will also weigh several hundred pounds less and have a more efficient engine.

Ford won't say when the new truck will go on sale, but it's likely to be a 2015 model.

But the company wants buyers to know what's coming as competition heats up in the pickup market. General Motors is bringing out new pickups this spring and the Ram is also newer.

Also on HuffPost:

2013 Detroit Auto Show
of
Share
Tweet
Advertisement
Share this
close
Current Slide

Suggest a correction

Around the Web

Ford Atlas Concept - 2013 Detroit Auto Show - Motor Trend

Ford unveils Atlas, full-size pickup truck concept that could shed light ...

Ford Atlas Concept: A Transit Pickup Truck Stays In Step In Detroit ...

Ford drops a new F-150 pickup on Detroit

Ford Atlas is a sneak peek at the next F-150

Ford stuns Detroit Auto Show with Atlas concept truck