TECH

How Apple Sets Its Prices

01/15/2013 10:22 am ET

Comparison-shopping for new electronics can be fun and addictive. With a bit of patience, some luck, and an eye for good deals, you can find everything from TV sets to hard drives at a significant discount. In fact, in our economy, discounts are one of the primary mechanisms that retailers use to compete against each other.

But all bets are off if you happen to be in the market for a product made by Apple.

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