As if they needed anything else to fill their busy schedules, Adam Levine and Nicki Minaj are now getting their own KMart lines.
The news, announced last week (and subsequently lost in the pre-Golden Globes shuffle), confirms rumors that the stars would be collaborating with "a mass retailer more along the lines of Kmart, Walmart or Target." The retailer of choice is Sears Holdings, which owns both KMart and ShopYourWay.com, a social e-commerce platform. Levine and Minaj will "design and develop" clothing and accessories lines to retail both at Kmart stores and online beginning this year.
It's just one more project on each celeb's already busy plate. Levine is returning as a judge on "The Voice" for Season 4, while Nicki Minaj is back as a judge on Season 12 of "American Idol" this Wednesday night.
The pair, who shared the stage at the 2011 Victoria's Secret Fashion Show, also have their own fragrances (remember how much Christina Aguilera teased Adam about his?). Expanding into apparel and accessories is the inevitable next move for stars like Levine and Minaj, although we certainly didn't expect to see them both land at KMart.
Read more at Style.MTV.com. Are these new brands you can get excited about?
Welcome to the celebrity designer ranks:
Mary Kate and Ashley Olsen
Victoria Beckham Collection
Ready-To-Wear Jessica Simpson Collection at Dillard's
Heidiwood For Anchor Blue
Rich and Infamous Clothing Line
Miley Cyrus Wal-mart Clothing Line
Sarah Jessica Parker
House of Harlow 1960
Beyonce and Tina Knowles
House of Dereon
Kimora Lee Simmons
Savanna and Sienna Miller
Twenty8Twelve collection at Selfridges
Justin Timberlake and Trace Ayala
Ready-To-Wear Fall/Winter 2012 show in Paris
Queen Collection with HSN
Kourtney, Kim And Khloe Kardashian
Kardashian Kollection at Sears
Khloe Kardashian and Kourtney Kardashian
Pharrell Williams and Nigo
Billionaire Boys Club
Jennifer Lopez And Marc Anthony
Jennifer Lopez And Marc Anthony Lifestyle Brands at Kohl's
Serena Williams Fashion Line for HSN
Russell Simmons Argyle Culture
Abbey Dawn By Avril Lavigne
Lindsay Lohan as Artistic Director of Ungaro ready-to-wear Spring-Summer 2010
Lauren Conrad Collection at Bloomingdale's
"Stuff" by Hilary Duff for Target
LL Cool J
LL Cool J Collection for Sears
Elizabeth Hurley Beach Boutique
Sean 'Diddy' Combs
The Steve Harvey Collection at JCPenny
Kathie Lee Gifford
Kathie Lee at Wal-mart
Lil' Romeo and Master P
"No Limit Clothing"
Carlos Santana for Macy's
Helena Bonham Carter
Alexa Chung for Madewell
Dream Out Loud for Kmart
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