Latinos Will Be Front And Center At SXSW 2013

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LATINOS SXSW 2013
Selena Gomez at Golden Globes after party | Getty Images

By Michael Lopez

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We may still be two months away from SXSW, but the excitement for Texas’ biggest music, movie and interactive festival begins now. Several schedules for the event were released this week and, by the looks of things, Latinos will be front-and-center.

On the film side, Fede Alvarez’ Evil Dead will make its big debut at during the week of March 8. Though the exact premiere date and locale have yet to be confirmed (we’re thinking the Alamo Drafthouse), buzz is starting to grow among the fanboys. The red band trailer has already been labeled as one of the scariest of the year, with chainsaws, zombies and buckets of gore.

Fede seemed extremely excited to break the SXSW news, telling his fans via Tweet,

“We´ll be showing our #EvilDead at this year SXSW! March 8th. Who´s in!?”

Selena Gomez’ Spring Breakers movie will also get an early screening during SXSW and could be one of the most talked about movies of the festival. This coming-of-age action flick is expected to show Selena is a much more grown-up light, as a gun-toting party girl! Gomez herself said this movie is going straight for an R-rating, which means it’ll be a big hit with the “Southwest” crowd.

Music fans will have tons of Hispanic talent to sort through during the event’s concert week. In fact, SXSW devoted an entire section of its website to Latin Rock. Colombia’s 8 Kilometros booked themselves a prime slot, as did the funk outfit Papachina. Peruvian rockers Bareto will be there too, cranking out Cumbia jams in the heart of Austin.

And there will also be Hispanics leading the charge at SXSW’s interactive forums. One of the most highly-touted lectures will be “Latinos y Mobile,” set to go down on March 8. Noted tech talkers Kety Esquivel and Estuardo Rodriguez will be hosting the session, which will focus on multicultural media.

If you want to soak up every goodie that SXSW has to offer, make sure to visit their official site. And stay tuned for plenty of more updates between now and March!

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