01/21/2013 10:48 am ET | Updated Feb 02, 2016

Las Vegas Launches Gay Travel Campaign (PHOTOS)

Las Vegas hopes to broaden its appeal to lesbian, gay, bisexual and transgender (LGBT) travelers with a sizzling ad campaign.

The tongue-in-cheek ads, which were reportedly produced by R&R Partners in Las Vegas, show dowdy-looking straight couples snapping photos and acting generally out of place amidst pairs of glammed-up lesbians and chiseled gay men in Sin City.

"Everyone's welcome," the taglines read. "Even straight people.”

Even though the campaign launched in July 2012, photos are now making the rounds on Buzzfeed, Towleroad, New Now Next and a number of other media outlets.

Read more about LGBT travel options in Las Vegas, or check out LGBT travel experts' picks for 2013's top destinations.

Check out images from the campaign below:

Las Vegas's LGBT Travel Campaign

CLARIFICATION: Though photos of the campaign are just now making the media outlet rounds, it originally launched last July.