A British online retailer has found a way to milk Valentine's Day for all it's worth.
Owners of the UK website, VeryFirstTo.com, are offering one purchaser the opportunity to propose to their beloved in a 30-second TV commercial, which will air February 14 on British TV's Channel 4. The cost is £135,000 (that's about $214,000).
VeryFirstTo.com founder Marcel Knobil told The Telegraph:
"This has got to be the most sensational way to mark the moment and make it truly memorable," Knobil said. "Investing in a proposal through such a remarkable, never-done-before manner will result in a marriage offer that will be very difficult to refuse."
According to The Daily Mail, £2,000 of the £135,000 will be donated to charity. The deadline to purchase the proposal is January 31, 2013.
This over-the-top proposal might be the most extravagant in recent memory; other extreme proposals include a $20,000 flash mob proposal sold on Gilt City in November 2012 and a zero-gravity proposal in 2007.
Would you accept the TV proposal, or is it too gimmicky? Let us know in the comments!
Watch some of the most extreme proposals in the slideshow below.