Kate Upton's done it again. The unconventional model has opened up yet another door in the ever-exclusive world of high fashion: she's landed a major shoe campaign.

The usually bikini-clad cover girl has been tapped by Sam Edelman for their 2013 ads. In the black and white shots, Kate poses in and around the brand's coveted heels -- coveted by Kate, we mean. According to Women's Wear Daily, Sam Edelman and photographer David Lipman saw the 20-year-old wearing Edelman's equestrian-style boots and then got the idea to ring up the blonde bombshell.

“We chose Kate because she isn’t stick thin. She’s beautiful and all-American,” Lipman said.

Kate's predecessor was willowy French it-girl Charlotte Kemp Muhl; choosing Upton suggests the footwear brand is headed in a whole new direction. “It felt like the right time,” Edelman said. "It was a hell of a decision to go with an indie girl.”

As for the "indie girl" in question, Kate's built up quite the resume for herself. Across the pond, she's appeared on Vogue UK, Jalouse and Vogue Italia covers. Stateside, we've seen Kate in the pages of Vogue and on the cover of Carine Roitfeld's CR Fashion Book. But aside from Skullcandy and her upcoming Super Bowl ad for Mercedes-Benz, she hasn't built up many lucrative campaign contracts yet.

So we say: Congrats, Ms. Upton! We suspect you have quite the career ahead of you -- or, at the very least, quite the Sam Edelman shoe collection ahead of you.

There's a forthcoming video to accompany the campaign photos, but in the meantime, check out the Old Hollywood-inspired shoot below and tell us what you think!

PHOTOS:

kate upton sam edelman

kate upton sam edelman

kate upton sam edelman

See more of Kate Upton's style and modeling skills!

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  • Vogue US, June 2013

    (Courtesy photo)

  • Harper's Bazaar, April 2013

  • Vogue UK, January 2013

    (Courtesy photo)

  • Vogue Italia, November 2012

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  • Vogue, November 2012

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  • CR Fashion Book, Fall 2012

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  • Interview Russia, July 2012

    (Ellie Muliarchyk photo)

  • GQ, July 2012

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  • July 2012

    20 year-old Kate Upton denies rumors that she was drinking alcohol at a Detroit Tigers baseball game (TMZ Photo)

  • Vogue, July 2012

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  • June 2012

    "The Many Talents Of Kate Upton" presented by GQ and shot by Terry Richardson (Youtube)

  • May 2012

    Kate Upton at amfAR's Cinema Against AIDS (Getty photo)

  • May 2012

    "Schiaparelli And Prada: Impossible Conversations" Costume Institute Gala at the Metropolitan Museum of Art (Getty photo)

  • May 2012

    Cannes Film Festival (Getty photo)

  • April 2012

    Bloomberg & Vanity Fair Cocktail Reception following the 2012 White House Correspondants' Association Dinner (Getty photo)

  • May 2012

    Kate Upton dances the "Cat Daddy" for Terry Richardson (Youtube)

  • April 2011

    Kate Upton's famous Youtube video where she dances the "Dougie" at a Los Angeles Clippers game (Youtube)

  • Sports Illustrated, March 2012

    (Courtesy photo)

  • Esquire, March 2012

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  • Carl's Junior, February 2012

    (Youtube)

  • February 2012

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  • Beach Bunny 2012

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  • Remix, August 2011

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  • Guess S/S 2011

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  • Guess S/S 2011

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  • Guess S/S 2011

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  • Guess S/S 2011

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  • Victoria Secret Spring 2011

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  • Esquire Mexico, March 2012

  • Accessorize S/S 2013

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  • May 2012

  • September 2012

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  • October 2012

  • February 2013

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  • May 2013

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