Huffpost Business

A Brief History Of Racist Soft Drinks

Posted: Updated:
RACIST SOFT DRINKS
Alamy

Lots of people know about how Coca-Cola used to contain cocaine or how Pepsi was the hip drink in the 1960s. Few realize that Coke marketed assiduously to whites, while Pepsi hired a "negro markets" department. Put more bluntly, Coke was made for white people. Pepsi was made for black people. Over the course of the decades and the seemingly limitless growth of the soft drinks industry, the companies have expanded their marketing departments and launched myriad campaigns to discourage the idea that either appealed to a specific race. And now, in 2012 as Mayor Bloomberg plays tough against continued opposition to his ban on soft drinks, the complicated racial dynamics of the industry are exposed once again, as the NAACP works to reverse the ban, thanks, in part, to donations from Coca-Cola.

Read the whole story at The Atlantic Wire

Around the Web

A Brief History of Racist Soft Drinks - Yahoo! News

Racism among concerns popping up at NYC soft drink rules court ...

Is NYC's big-soda ban racist? | Fox News Video

Is the NYC soda ban racist? - Polls | Crain's New York Business

How Much Does it Cost for the NAACP to Cry “Racism”?