02/01/2013 08:33 am ET

Colbert Jabs Super Bowl Advertisements For Advertisements (VIDEO)

Stephen Colbert got a kick out of the newest trend to squeeze even more money out of the most lucrative TV ad buy of the year, the Super Bowl. This time around, they're previewing the ad spots with ad spots of their own -- i.e., a 10-second ad previewing a 30-second ad that will be broadcast during the Super Bowl.

For instance, a 10-second ad for Taco Bell where an elderly man on a motorized scooter falls over. "Wow. Seeing that old man get hurt really makes me crave some Mexican food," Colbert joked. "Or some Taco Bell."

Check out a clip from last night's "Colbert Report," where Stephen also takes on accusations that Ravens linebacker Ray Lewis has been using a performance-enhancing drug made from deer antlers.


Super Bowl Ads, Teasers 2013
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