My Bloody Valentine's New Album: Band Surprises Fans With Record, Site Promptly Crashes

02/02/2013 07:44 pm ET

No, you're not dreaming, and it's not 1991. But the rumors are true: My Bloody Valentine has released their first album since "Loveless," which came out 22 years ago.

The band released the album on their website on Saturday night, and the site promptly crashed under the burden of what must be an impressive amount of traffic.

Bandleader Kevin Shields first announced the new album in a November 2012 interview with NME. The new disc was supposed to be out by the end of the year, but was since delayed until Feb. 2. Employing a bit of guerilla marketing, the band made a simple announcement on their Facebook page in advance of the album's release: "We are preparing to go live with the new album/website this evening. We will make an announcement as soon as its up."

My Bloody Valentine's music defined the shoegazing genre and set the tone for indie music in the '90s. (A re-issue of the album scored a lofty 93 percent rating on Metacritic.) A solid primer of the band's storied history -- they first formed in Dublin in 1983 -- is available on Buzzfeed.

My Bloody Valentine

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