This Calvin Klein Super Bowl commercial can be summed up simply: eye-candy.
Languorous, sexy and a little gratuitous, the ad stars chiseled male model Matthew Terry and was immediately embraced by many drooling netizens on Twitter:
OK, ladies, we have our Bar Refaeli moment. Thank you Calvin Klein. #superbowl2013
— Cindy Gallop (@cindygallop) February 4, 2013
Ladies, start your Google searches: RT @charlottecowles: The guy in that Calvin Klein commercial is Matthew Terry, and he is a just a gift.
— Elizabeth Holmes (@EHolmesWSJ) February 4, 2013
I wish there was a Calvin Klein fashion show to counter the Victoria's Secret one
— Sam ⚓ (@sammmy_dee) February 4, 2013
Wonder if they are gonna play that Calvin Klein commercial again..I vote yes. 😳😍👍
— Stefani Camacho (@scamacho20) February 4, 2013
I coulda grated cheese on that Calvin Klein model's belly. (and probably pressed a panini in his buddocks)
— Paula Pell (@perlapell) February 4, 2013
CLICK HERE to see the rest of the 2013 Super Bowl commercials as well as all of the best, worst and most unforgettable from the past.
As the San Francisco 49ers and Baltimore Ravens battle for the right to lift the Lombardi Trophy, Super Bowl advertisers compete for another prize: your attention. Each time that CBS cuts away from Super Bowl XLVII to pay the bills, another group of blockbuster commercials and movie trailers was unveiled (although many had been teased). Take a look around your Super Bowl party. Are people paying closer attention during the game or the commercial breaks?
CLICK HERE to visit our Super Bowl Live Blog to check out the latest on-field action.
While memorable Super Bowl commercials like Apple's '1984' and Snickers' spot that featured Betty White will be remembered so many more are soon forgotten or, even worse, ridiculed as super fails. Will this ad make this year's best list? Is it controversial? Or, even worse, destined to be forgotten?