Decidedly not as racy as some of the web-hosting and domain registrar GoDaddy's other famous commercials, the company's YourBigIdea.CO Super Bowl ad features an international cast of couples squabbling over the urgency of getting an original idea out there.
Needless to say, GoDaddy encourages people to register their unique domains as soon as possible, so as to reap the rewards (in this case, becoming a jet-setting hotshot with a personal "Sky Waitress" and race car driver Danica Patrick piloting your private plane); otherwise, the ad warns, someone's bound to beat you to it.
Unfortunately, not one of the commercial's would-be entrepreneurs are women, and Twitter erupted in annoyance at GoDaddy. Users accused the company of perpetuating gender stereotypes and being generally "clueless":
Godaddy is the taliban of commercial making. #superbowl
— Jamie Kilstein (@jamiekilstein) February 4, 2013
I'm not sure I hate anything as much as GoDaddy.com hates women.
— Daniel Fienberg (@HitFixDaniel) February 4, 2013
Funny how GoDaddy commercials are so clueless. #superbowl
— Peter Straub (@peterstraubnyc) February 4, 2013
— Miss Representation (@RepresentPledge) February 4, 2013
Funny or offensive -- what do you think?
CLICK HERE to see the rest of the 2013 Super Bowl commercials as well as all of the best, worst and most unforgettable from the past.
As the San Francisco 49ers and Baltimore Ravens battle for the right to lift the Lombardi Trophy, Super Bowl advertisers compete for another prize: your attention. Each time that CBS cuts away from Super Bowl XLVII to pay the bills, another group of blockbuster commercials and movie trailers was unveiled (although many had been teased). Take a look around your Super Bowl party. Are people paying closer attention during the game or the commercial breaks?
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While memorable Super Bowl commercials like Apple's '1984' and Snickers' spot that featured Betty White will be remembered so many more are soon forgotten or, even worse, ridiculed as super fails. Will this ad make this year's best list? Is it controversial? Or, even worse, destined to be forgotten?