RELIGION
02/03/2013 12:06 pm ET

How Sports Fandom Is Like Religion

The Super Bowl, professional sports' highest holy day, is again upon us. As fans paint their faces and torsos, pile on licensed apparel, and quixotically arrange beer cans in the shape of team logos, the question must, again, be asked: Why exactly do we do this for our teams?

Read more on The Atlantic

CONVERSATIONS