Fast, fun and featuring The Flaming Lips, this Hyundai Super Bowl commercial has been one of the more controversial in this year's ad lineup, at least among fans of the band. Though some media mavens have praised the Hyundai clip, several netizens have taken to Twitter to lament the band's descent into the uber-mainstream:
nothing encapsulates America today more than the Flaming Lips doing a Hyundai commercial.
— Morgan Murphy (@morgan_murphy) February 3, 2013
Wayne Coyne selling out to Hyundai is the worst thing the Flaming Lips have done since every Flaming Lips show I have ever gone to.
— Dave Itzkoff (@ditzkoff) February 3, 2013
"And this is the saddest day in American History" - Every Flaming Lips fan right now #superbowl
— Jamie Kilstein (@jamiekilstein) February 3, 2013
What did you think? Tell us in the comments below.
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As the San Francisco 49ers and Baltimore Ravens battle for the right to lift the Lombardi Trophy, Super Bowl advertisers compete for another prize: your attention. Each time that CBS cuts away from Super Bowl XLVII to pay the bills, another group of blockbuster commercials and movie trailers was unveiled (although many had been teased). Take a look around your Super Bowl party. Are people paying closer attention during the game or the commercial breaks?
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While memorable Super Bowl commercials like Apple's '1984' and Snickers' spot that featured Betty White will be remembered so many more are soon forgotten or, even worse, ridiculed as super fails. Will this ad make this year's best list? Is it controversial? Or, even worse, destined to be forgotten?