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02/03/2013 08:45 pm ET | Updated Feb 03, 2013

Hyundai 'Team' Super Bowl Commercial Features Bully Confrontation (VIDEO)

A band of kids with unexpected abilities (bear wrestling, firefighting, welding) take on a group of bullies in this adorable Hyundai Super Bowl ad.

Fantastical and fun, the ad features the car company's 7-passenger Santa Fe crossover SUV and proves, yet again, that a book should never be judged by its cover.

Twitter users were quick with their praise:

There was a kid welding in that Hyundai "getting the team together" ad. Winner winner chicken dinner.

— Josh Welton (@BrownDogWelding) February 3, 2013

That #hyundai commercial was AWESOME! The bully said "come back when you have a TEAM" he came back with an AWESOME ONE! youtube.com/watch?v=uPZ8LZ…

— Mason Carter Harvey (@strivefor85) February 3, 2013

Hyundai commerical about assembling your team is charming. "Touch or Tackle?"Bar Refaeli #thekiss GoDaddy ad, on the other hand...cringe

— Barbara Chai (@barbarachai) February 3, 2013

Hyundai picked the right ad for the game. It's 'team' may be the big winner. Far better than Doritos 'goat.' #admeter #sb47 #superbowl

— Chris Woodyard (@ChrisWoodyard) February 3, 2013

CLICK HERE to see the rest of the 2013 Super Bowl commercials as well as all of the best, worst and most unforgettable from the past.


As the San Francisco 49ers and Baltimore Ravens battle for the right to lift the Lombardi Trophy, Super Bowl advertisers compete for another prize: your attention. Each time that CBS cuts away from Super Bowl XLVII to pay the bills, another group of blockbuster commercials and movie trailers was unveiled (although many had been teased). Take a look around your Super Bowl party. Are people paying closer attention during the game or the commercial breaks?

CLICK HERE to visit our Super Bowl Live Blog to check out the latest on-field action.

While memorable Super Bowl commercials like Apple's '1984' and Snickers' spot that featured Betty White will be remembered so many more are soon forgotten or, even worse, ridiculed as super fails. Will this ad make this year's best list? Is it controversial? Or, even worse, destined to be forgotten?

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