Volkswagen's "Get Happy" Super Bowl ad didn't please all who saw it.
In the commercial, an infectiously cheerful owner of a 2013 Volkswagen Beetle -- who, despite being from Minnesota, has curiously adopted a Jamaican accent and is followed about by an upbeat reggae soundtrack -- can be seen spreading smiles among his gloomy colleagues. And though we don't believe for a second that a car has the transformative powers to turn its passengers into happy-go-lucky, thickly accented folks, it's kind of nice to think that a blue Monday could so easily be turned right side up with a spin behind the wheel.
Some, however, accused the ad of racism.
"Didn't anyone look at this?" Barbara Lippert, editor-at-large of Mediapost.com, said, according to an earlier Huffington Post report. "This is so racist."
Tweeters' reactions were mixed:
Volkswagen: This commercial is getting real close to uncomfortably racist.
— Jimmy Wong (@jfwong) February 4, 2013
Still have to say the volkswagen commercial was my favorite one of the night. 👍😂
— The Drew Rivera.(@GrilledCheezyy) February 4, 2013
That happy Volkswagen commercial is my current fave. I also dig the M&M's one.
— Chris (@chrisdude) February 4, 2013
best racist ad of the super bowl goes to volkswagen
— Chris Ziegler (@zpower) February 4, 2013
Volkswagen. Made in Germany but will make you speak like a Jamaican. Get it?
— darren rovell (@darrenrovell) February 4, 2013
Do you think this ad is inappropriate? Tell us in the comments below.
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As the San Francisco 49ers and Baltimore Ravens battle for the right to lift the Lombardi Trophy, Super Bowl advertisers compete for another prize: your attention. Each time that CBS cuts away from Super Bowl XLVII to pay the bills, another group of blockbuster commercials and movie trailers was unveiled (although many had been teased). Take a look around your Super Bowl party. Are people paying closer attention during the game or the commercial breaks?
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While memorable Super Bowl commercials like Apple's '1984' and Snickers' spot that featured Betty White will be remembered so many more are soon forgotten or, even worse, ridiculed as super fails. Will this ad make this year's best list? Is it controversial? Or, even worse, destined to be forgotten?