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Volkswagen Super Bowl Commercial 2013: Was The 'Get Happy' Ad's Jamaican Accent Racist? (VIDEO)

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Volkswagen's "Get Happy" Super Bowl ad didn't please all who saw it.

In the commercial, an infectiously cheerful owner of a 2013 Volkswagen Beetle -- who, despite being from Minnesota, has curiously adopted a Jamaican accent and is followed about by an upbeat reggae soundtrack -- can be seen spreading smiles among his gloomy colleagues. And though we don't believe for a second that a car has the transformative powers to turn its passengers into happy-go-lucky, thickly accented folks, it's kind of nice to think that a blue Monday could so easily be turned right side up with a spin behind the wheel.

Some, however, accused the ad of racism.

"Didn't anyone look at this?" Barbara Lippert, editor-at-large of Mediapost.com, said, according to an earlier Huffington Post report. "This is so racist."

Tweeters' reactions were mixed:

Do you think this ad is inappropriate? Tell us in the comments below.

CLICK HERE to see the rest of the 2013 Super Bowl commercials as well as all of the best, worst and most unforgettable from the past.


As the San Francisco 49ers and Baltimore Ravens battle for the right to lift the Lombardi Trophy, Super Bowl advertisers compete for another prize: your attention. Each time that CBS cuts away from Super Bowl XLVII to pay the bills, another group of blockbuster commercials and movie trailers was unveiled (although many had been teased). Take a look around your Super Bowl party. Are people paying closer attention during the game or the commercial breaks?

CLICK HERE to visit our Super Bowl Live Blog to check out the latest on-field action.

While memorable Super Bowl commercials like Apple's '1984' and Snickers' spot that featured Betty White will be remembered so many more are soon forgotten or, even worse, ridiculed as super fails. Will this ad make this year's best list? Is it controversial? Or, even worse, destined to be forgotten?

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