02/04/2013 04:11 am ET

Coke 'Security Camera' Super Bowl Commercial: 2013 Ad Makes Surveillance Poignant (VIDEO)

As moving as Coca Cola's "Security Camera" Super Bowl ad was -- pointing out the hidden, quiet ways that life can be beautiful and people wonderful -- we couldn't help but feel a little unsettled by the reminder that we're always being watched.

Twitter's response to the commercial was similarly mixed:

Coke commercial about security cameras was so cool. Let's look at the world a little differently. Going to drink a coke in honor.

— Samuel Yup (@samtwomiller) February 4, 2013

RT @glenngarvin: Ad full of hidden security-cam moments: Coke proudly proclaims itself Official Soft Drink Of The Security State.

— Jack Shafer (@jackshafer) February 4, 2013

That Coke security camera commercial is pretty cool. Very different. Not funny or goofy. Really interesting

— David Otero (@David_ODog) February 4, 2013

Was that Coke commercial just endorsing the use of privacy-shredding security cameras? And was the guy watching drinking a Coke? #perplexed

— astromarko (@astromarko) February 4, 2013

Coke is doing security camera propaganda now?

— John Hammontree (@JohnHammontree) February 3, 2013

Sweet or creepy? Tell us what you think below.

CLICK HERE to see the rest of the 2013 Super Bowl commercials as well as all of the best, worst and most unforgettable from the past.

As the San Francisco 49ers and Baltimore Ravens battled for the right to lift the Lombardi Trophy, Super Bowl advertisers competed for another prize: your attention. Each time that CBS cut away from Super Bowl XLVII to pay the bills (or because the lights went out), another group of blockbuster commercials and movie trailers were unveiled (although many had been teased). At your Super Bowl party, were people paying closer attention during the game or the commercial breaks?

While memorable Super Bowl commercials like Apple's '1984' and Snickers' spot that featured Betty White will be remembered so many more are soon forgotten or, even worse, ridiculed as super fails. Will this ad make this year's best list? Is it controversial? Or, even worse, destined to be forgotten?


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