At the very least, this "Late Show" commercial co-starring Andrew Luck and David Letterman had to be popular in Indiana.
Fresh off a breakout rookie season with the Indianapolis Colts, Luck was tossing the ball around with Letterman, an Indiana native. As should come as no surprise to those who watched him stay cool under pressure all season long, Luck seemed at ease on camera.
With Letterman and Luck merely throwing the ball around with a young boy, this ad wasn't going for shock but it delivered a nice moment during the game, also giving CBS a chance to show a bit of synergy between the NFL and one of its stars.
CLICK HERE to see the rest of the 2013 Super Bowl commercials as well as all of the best, worst and most unforgettable from the past.
As the San Francisco 49ers and Baltimore Ravens battled for the right to lift the Lombardi Trophy, Super Bowl advertisers competed for another prize: your attention. Each time that CBS cut away from Super Bowl XLVII to pay the bills (or because the lights went out), another group of blockbuster commercials and movie trailers were unveiled (although many had been teased). At your Super Bowl party, were people paying closer attention during the game or the commercial breaks?
While memorable Super Bowl commercials like Apple's '1984' and Snickers' spot that featured Betty White will be remembered so many more are soon forgotten or, even worse, ridiculed as super fails. Will this ad make this year's best list? Is it controversial? Or, even worse, destined to be forgotten?