Jimmy Fallon has quite a bit of influence.
The late night talk show host teamed up with Lincoln for the car company's "Steer The Script" campaign. Fallon promoted the campaign and fans tweeted their favorite road trip stories to Lincoln, according to thefw.com.
The best five were meshed into one commercial, which resulted in a woman bonding with a German hitchhiker as the two enjoy their own road trip.
Did it work? Or do too many script writers spoil the story line?
CLICK HERE to see the rest of the 2013 Super Bowl commercials as well as all of the best, worst and most unforgettable from the past.
As the San Francisco 49ers and Baltimore Ravens battled for the right to lift the Lombardi Trophy, Super Bowl advertisers competed for another prize: your attention. Each time that CBS cut away from Super Bowl XLVII to pay the bills (or because the lights went out), another group of blockbuster commercials and movie trailers were unveiled (although many had been teased). At your Super Bowl party, were people paying closer attention during the game or the commercial breaks?
While memorable Super Bowl commercials like Apple's '1984' and Snickers' spot that featured Betty White will be remembered so many more are soon forgotten or, even worse, ridiculed as super fails. Will this ad make this year's best list? Is it controversial? Or, even worse, destined to be forgotten?