His former team may have come up short, but Joe Montana was one of the big winners of the Super Bowl.
According to USA Today's Ad Meter, Montana's Tide ad was the second-most popular ad of the night. Being runner-up in the ad competition likely feels a lot better than finishing second in the game itself.
Unlike the Skechers ad that starred Montana, the legendary quarterback didn't appear in person in this Tide spot. But his likeness appeared as a miraculous stain on a 49ers fan's jersey... until it was washed away by a Ravens fan.
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As the San Francisco 49ers and Baltimore Ravens battled for the right to lift the Lombardi Trophy, Super Bowl advertisers competed for another prize: your attention. Each time that CBS cut away from Super Bowl XLVII to pay the bills (or because the lights went out), another group of blockbuster commercials and movie trailers were unveiled (although many had been teased). At your Super Bowl party, were people paying closer attention during the game or the commercial breaks?
While memorable Super Bowl commercials like Apple's '1984' and Snickers' spot that featured Betty White will be remembered so many more are soon forgotten or, even worse, ridiculed as super fails. Will this ad make this year's best list? Is it controversial? Or, even worse, destined to be forgotten?