Huffpost Parents

Matt Lauer Shoots PSA About Fatherhood (VIDEO)

Posted: Updated:

The "Today" show's Matt Lauer shot a public service announcement on a social issue near to his heart: fatherhood.

The 30-second spot follows a sneaky Lauer hiding in various places in what looks like his home: beneath a blanket, behind a curtain, in the fireplace and more. As he tip-toes around the house to find new hiding places, Lauer's daughter yells, "Ready or not here I come!"

A narrator says, "The smallest moments can have the biggest impact on a child's life. Take time to be a dad today."

Lauer is known for being a "germaphobe" with a serious Purell habit, so it's somewhat surprising he hid under couch cushions and in a kitchen cabinet while shooting the ad. Jay Leno once mocked him for his obsessive tendencies and played a video of a fake Lauer dousing himself in anti-bacterial lotion on "The Tonight Show."

The ad is the first in a series of PSAs with "Today" hosts. Click over to Ad Week to learn more about Lauer's ad and the campaign.

(h/t Ad Week)

Also on HuffPost:

Close
'Today' Hosts Through The Years
of
Share
Tweet
Advertisement
Share this
close
Current Slide

Suggest a correction

Around the Web

Where in the World Is Matt Lauer? Somewhere in This Ad Council PSA