Kate Upton's Sports Illustrated Swimsuit Cover 2013 Unveiled On 'Letterman' (VIDEO)

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It's Sports Illustrated Swimsuit 2013 Launch Week, meaning the Sports Illustrated Swimsuit cover girl of the year and her model pals make the rounds on the "Late Show with David Letterman" to promote the latest bikini-filled issue.

This year they were led by Kate Upton, who scored the coveted 2013 cover. Normally the big cover is unveiled on late-night TV, but "thanks to the Chinese hackers," Letterman said, "everybody knows." Whether it was hackers or simply a leak, Kate's cover photo, featuring the blonde in a white Letarte swimsuit bottom and a puffy fur-trimmed jacket, did hit the Internet last Friday.

But no matter. Letterman had ten of the issue's stars come on anyway, reading "Top Ten Questions On The Application To Become A Sports Illustrated Swimsuit Model." Among the questions: "How naked do you see yourself in five years?" and "Are you willing to kiss a tubby guy for a Super Bowl commercial?"

Upton finished things off with "What's the strangest place you've found sand?" then the cover was unveiled with awkward elevator-type music in the background. Letterman concluded by handing them all roses like The Bachelor.

And just like that, another Sports Illustrated Swimsuit issue is history. Check out the "Letterman" clip as well as the cover below. On a scale from one to awkward, how awkward was this episode of the "Late Show with David Letterman"?

WATCH:

sports illustrated swimsuit cover

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Kate Upton is once again the 'SI' swimsuit cover girl