BUSINESS

Maker's Mark Is Betting You Won't Notice The Difference

02/12/2013 12:59 pm ET | Updated Apr 14, 2013

Maker's Mark announced in an email to distributors over the weekend that it's going to be decreasing the alcohol content of its bourbon by 3 percent. That turns out to have been a misstatement on the company's part and they're actually reducing it by three percentage points--from 45 percent by volume to 42 percent by volume--but it's still a substantial change.

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