Put simply, Yahoo needs more clicks.
At the Goldman Sachs Technology and Internet Conference Tuesday afternoon, the struggling company's CEO Marissa Mayer told a group of investors that the company's "biggest problem is impressions."
"Impressions" is industry jargon describing the number of times an ad appears on a webpage. Ad clicks generate ad dollars, and ad dollars help keep Yahoo in business.
That business has been rough these past few years. The company circled through four CEOs in five years before 37-year-old Mayer landed on the scene nearly six months ago. Her appointment came amid dark days for Yahoo, only three months after the Internet behemoth laid off 2,000 employees.
Mayer told investors at the conference that much of her time is spent looking to grow readership. "A lot of my time has to be focused on products, on delighting our users, on inspiring them," she said. Mayer also pointed to the company's mobile strategy as a natural area for growth, something she had emphasized in her first public interview as Yahoo CEO.
Listen to the rest of Mayer's webcast Q&A at the conference here.