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Amazon Kindle Backs Gay Marriage With New Commercial

02/21/2013 10:23 am ET | Updated Feb 02, 2016

Amazon Kindle makes no secret of their stance on same-sex marriage in a colorful new ad.

The new commercial for the Kindle Paperwhite shows a man and woman lounging next to each other on a beach. The man finds it difficult to read his iPad in the glare of the sun. Meanwhile, the woman is reading from her Amazon Kindle Paperwhite and mentions how great it is.

After the man then purchases a Kindle, he tells the woman that they should celebrate, which leads to a charming gay twist that concludes the clip.

It isn't the company's first open support of same-sex marriage. In 2012, Amazon CEO Jeff Bezos announced a $2.5 million donation to the campaign to defend Washington state's marriage equality legislation, the Associated Press reported.

Last year, JCPenney and Gap produced ads that featured gay and lesbian parents. In recent years, other companies such as McDonald’s France and Levi’s have all produced advertisements that are lesbian, gay, bisexual, and transgender (LGBT) friendly as well.

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