As a massive winter storm -- named "Q" by the Weather Channel -- trudges eastward across the Great Plains, residents of Kansas, Missouri and other affected states reported incidences of thundersnow.

The Associated Press defines the meteorological occurrence as "heavy snowfall accompanied by occasional thunder."

In the video (above), which was posted on Thursday by St. Louis, Mo., news station KSDK, lightning can be observed flashing behind the thick flurries.

In Wichita, Kan., officials told NBC local affiliate KSN that thundersnow might be to blame for a house fire in Wichita on Thursday.

Snow and ice are falling heavily on a vast area of the central United States, with overnight accumulations topping 14 inches in parts of Kansas. According to AccuWeather, more than 600 lightning strikes were reported in western Oklahoma and Texas in one hour, shortly after midnight Thursday, Central time, along with thundersnow and "thundersleet."

The winter storm, which has brought blizzard conditions to parts of Kansas, Nebraska and Missouri, is expected to continue eastward through Friday, possibly bringing snowy and hazardous icy conditions as far East as the Ohio Valley.

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  • A wrecked car sits in the middle of US Highway 54 near downtown Wichita, Kan. as heavy snow falls on Wednesday morning, Feb. 20, 2013. A large winter storm moved in over the early morning hours and is expected to last until Thursday evening. (AP Photo/The Wichita Eagle, Travis Heying)

  • Golf fans make their way off the course as snow falls during the Match Play Championship golf tournament, Wednesday, Feb. 20, 2013, in Marana, Ariz. Play was suspended for the day. (AP Photo/Ross D. Franklin)

  • The Superstition Mountains are blanketed in snow Wednesday, Feb. 20, 2013 in Apache Junction, Ariz. Snow, hail and rain left a blanket of white in parts of the Phoenix metro area Wednesday afternoon. (AP Photo/Matt York)

  • Wichita Police work an accident on west Kellogg during the snow-packed morning commute in Wichita, Kan., Feb. 20, 2013. Hundreds of snow plows and salt spreaders took to the highways of the nation's heartland Wednesday, preparing for a winter storm that could dump up to a foot of snow in some regions and bring dangerous freezing rain and sleet to others. (AP Photo/The Wichita Eagle, Jaime Green)

  • A woman walks through Central Riverside Park on a snowy Wednesday morning in Wichita, Kan., Feb. 20, 2013. Hundreds of snow plows and salt spreaders took to the highways of the nation's heartland Wednesday, preparing for a winter storm that could dump up to a foot of snow in some regions and bring dangerous freezing rain and sleet to others. (AP Photo/The Wichita Eagle, Jaime Green)

  • In this photo provided by the Arizona Diamondbacks, snow covers Salt River Fields baseball park, Wednesday, Feb. 20, 2013, in Scottsdale, Ariz. Snow, hail and rain left a blanket of white in parts of the Phoenix metro area Wednesday afternoon. (AP Photo/Arizona Diamondbacks, L.M. Parr) NO SALES

  • In this photo provided by the Arizona Diamondbacks, snow covers the Arizona Diamondbacks baseball spring training offices at Salt River Fields, Wednesday, Feb. 20, 2013, in Scottsdale, Ariz. Snow, hail and rain left a blanket of white in parts of the Phoenix metro area Wednesday afternoon. (AP Photo/Arizona Diamondbacks, L.M. Parr) NO SALES

  • In this photo provided by the Arizona Diamondbacks, snow covers Salt River Fields baseball park, Wednesday, Feb. 20, 2013, in Scottsdale, Ariz. Snow, hail and rain left a blanket of white in parts of the Phoenix metro area Wednesday afternoon. (AP Photo/Arizona Diamondbacks, L.M. Parr) NO SALES

  • In this photo provided by the Arizona Diamondbacks, snow covers Salt River Fields baseball park, Wednesday, Feb. 20, 2013, in Scottsdale, Ariz. Snow, hail and rain left a blanket of white in parts of the Phoenix metro area Wednesday afternoon. (AP Photo/Arizona Diamondbacks, L.M. Parr) NO SALES

  • A spectator walks past a snowman made on a fairway after the first round of the Match Play Championship golf tournament was suspended due to snow Wednesday, Feb. 20, 2013, in Marana, Ariz.(AP Photo/Ross D. Franklin)

  • A wooden placard rests in the snow at the site of the Station nightclub fire, Wednesday, Feb. 20, 2013, in West Warwick, R.I. The Feb. 20, 2003 fire, that took the life of 100 people was started when pyrotechnics for the 1980s hard rock band Great White ignited flammable foam that had been installed as soundproofing. (AP Photo/Steven Senne)

  • Tournament volunteers walk along the golf course after a snow storm suspended play for the day during the Match Play Championship golf tournament, Wednesday, Feb. 20, 2013, in Marana, Ariz. Play was suspended for the day. (AP Photo/Ross D. Franklin)

  • Ray Hughes pulls his grandson, Grant McMillen, 3, down an alley during a snow storm, Wednesday, Feb. 20, 2013 in Salina, Kan. Hundreds of snow plows and salt spreaders took to the highways of the nation's heartland Wednesday, preparing for a winter storm that could dump up to a foot of snow in some areas and bring dangerous freezing rain and sleet to others. (AP Photo/The Salina Journal, Tom Dorsey)

  • A volunteer walks along the practice green as snow falls during the Match Play Championship golf tournament, Wednesday, Feb. 20, 2013, in Marana, Ariz. Play was suspended. (AP Photo/Ross Franklin)

  • Tournament officials check the course after a snow storm suspended play for the day at the Match Play Championship golf tournament, Wednesday, Feb. 20, 2013, in Marana, Ariz. (AP Photo/Ross D. Franklin)

  • Golf fans walk by the tournament golf shop as snow falls during the Match Play Championship golf tournament, Wednesday, Feb. 20, 2013, in Marana, Ariz. Play was suspended for the day. (AP Photo/Ross D. Franklin)

  • A man clears snow from the sidewalks around Friends University in Wichita, Kan. as heavy snow falls on Wednesday morning, Feb. 20, 2013. A large winter storm moved in over the early morning hours and is expected to last until Thursday evening. (AP Photo/The Wichita Eagle, Travis Heying)

  • Roxanne Aubrey shovels snow from the walk in front of her beauty salon in Wichita, Kan. Wednesday, Feb. 20, 2013. (AP Photo/The Wichita Eagle, Mike Hutmacher)

  • winter storm

    A student makes her way across the campus of Friends University in Wichita, Kan. as heavy snow falls on Wednesday morning, Feb. 20, 2013. A large winter storm moved in over the early morning hours and is expected to last until Thursday evening. (AP Photo/The Wichita Eagle, Travis Heying)