02/24/2013 06:28 pm ET Updated Feb 25, 2013

Erin Andrews Rejects 50 Cent's Kiss Before Daytona 500 (VIDEO)

Erin Andrews put the brakes on 50 Cent at the Daytona 500.

Andrews, on the scene working for FOX, was searching for Danica Patrick before the Daytona 500 got underway when she encountered 50 Cent. The rapper attempted to plant a kiss on Andrews, but she turned her head a few times to avoid it. She eventually allowed 50 Cent to kiss her on the cheek before continuing her search for Patrick.

Seemingly quite smitten, 50 Cent followed.

Not surprisingly, 50 Cent's failed attempt to kiss Andrews caught the attention of many watching the race coverage. For many, the moment evoked memories of Joe Namath's very public and very rejected bid to kiss Suzy Kolber of ESPN in 2003.

PHOTOS: 2013 Daytona 500