The hardest thing about separating the cookie from the cream in your Oreos is learning how to build robots and make them work. But anything worth doing is worth doing right. Physicist David Neevel prefers the cookie, and he's built the helper machine to deliver just that and nothing else.
Honestly, we're a little over the whole viral video advertising thing, but Oreo is being upfront about this one and, well, it's kind of perfect. We hope Mr. Neevel shows up on 'Portlandia' one day.