H&M continued its fashion-world domination yesterday with its first-ever runway show during Paris Fashion Week.
The event wasn't exactly star-studded, but it was heavy on the style bigwigs: Ashley Olsen, Chloe Moretz, Emma Roberts and Anna Dello Russo all made sure to take in the brand's Autumn 2013 show. The collection, shown in a customized space at Paris' Musée Rodin, was H&M's take on '70s glam and featured plenty of sequins, party dresses and boho silhouettes.
We're sure we'll be seeing plenty of these looks on the streets -- in September, that is. Like in a typical runway show, the garments presented are meant to be worn during the following season. Sounds like the fast-fashion retailer is looking to move on from their ubiquitous designer collaborations and elevate their own profile, eh?
Of course, H&M's runway debut came just on the heels of the Swedish company's first appearance on the Oscar red carpet via Helen Hunt. Plus, the fact that H&M got Cara Delevingne (one of our faves), Isabeli Fontana and Arizona Muse to walk in the show yesterday further proves that they're looking to be taken seriously as a fashion house.
Our only request: Can H&M find a way to get David Beckham to model his, um, designs on the runway, too?
See the fashionable front row and the collection and tell us what you think of H&M's first-ever runway show!
Carine Roitfeld & Ashley Olsen
FYI Ashley is carrying a bag from Elizabeth & James' first handbag collection.
Melissa George & Chloe Moretz
Anna Dello Russo
Leigh Lezark & Gordon Nicol
Benn Northover & Chloe Moretz
H&M To Collaborate With Givenchy?
There have been a lot of collaborations with high end designers and chain stores but this one is by far the most exciting I have heard yet. There are rumors of Givenchy collaborating with H&M!
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