NEW YORK — McDonald's is getting rid of its Chicken Selects and Fruit & Walnut Salad and considering cutting Angus burgers as it tries to freshen up its menu with more limited-time items.
The world's biggest hamburger chain recently introduced Fish McBites and is planning a new McWrap chicken sandwich that will be larger than its Snack Wraps.
After years of outperforming rivals, McDonald's has been struggling as competitors including Burger King and Wendy's step up their marketing and menu offerings. Fast-food chains are also fighting to attract customers at a time when people are being more careful about where they spend their money.
In a shakeup late last year, Oak Brook, Ill.-based McDonald's ousted the head of its U.S. business. The move came after a key sales figure dropped for the first time in nearly a decade. CEO Don Thompson, who took the top spot this summer, has said the company has a strong pipeline of new items for 2013.
As for the Angus Third Pounders, which were introduced in 2009, McDonald's said in an emailed statement that it is evaluating options.
But earlier this week, the Kentucky New Era news website quoted a McDonald's franchisee's Facebook post noting the discontinuation of the burgers, along with the Selects chicken fingers, which were introduced in 2004, and the Fruit & Walnut Salad, which came out a year later.
"Sorry if one of these were your favorite, they just did not sell well enough nationally," the website quoted the franchisee, McEnaney Enterprises, as saying. That post has since been removed.
In the meantime, some McDonald's operators may welcome the company's plans to stop serving some items.
"The menu at McDonald's has gotten so broad and so jumbled that nothing sells in large numbers," said Richard Adams, a former McDonald's franchisee who now consults for franchisees. "This business was built on simplicity, and that's kind of gone out of the window in the last decade."
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McDonald's Grew During The Recession
McDonald's had <a href="http://www.slate.com/articles/business/moneybox/2009/08/who_won_the_recession.html" target="_hplink">higher sales growth in 2008</a> than in 2006 or 2007, opening nearly 600 stores that year, according to Slate. The chain was able to take advantage of Americans' recession tastes: Cheap, convenient food.
They Handle Food That Isn't Really Food
One <a href="http://www.reddit.com/r/AskReddit/comments/w2sv3/fast_food_workers_of_reddit_what_is_the_one_menu/" target="_hplink">Reddit user claiming to be an ex-McDonald's worker</a> said he once left a bag of chicken nuggets out on the counter for too long and "they melted. Into a pool of liquid." That didn't stop him from loving the nuggets, "still delicious," he wrote.
Fast Food Companies See Huge Profits On The Backs Of Low-Wage Workers
More than <a href="http://www.nelp.org/page/-/Press Releases/2012/PR_MinWageCorpProfits.pdf?nocdn=1" target="_hplink">60 percent of low-wage workers</a> are employed by big corporations, according to a July analysis by the National Employment Law Project. And more than 90 percent of those companies were profitable last year.
The Average Pay For A Fast Food Worker In New York City Is $9 Per Hour
Fast food workers in New York City make an <a href="http://blogs.villagevoice.com/forkintheroad/2012/11/fast_food_forward_strike_nyc.php" target="_hplink">average of $9 per hour</a>, according to the Village Voice. That comes to about $18,500 per year for full-time workers.
Fast Food Workers Are Unlikely To Get Paid Sick Days
For 40 percent of private sector workers, <a href="http://articles.baltimoresun.com/2012-11-28/news/bs-ed-sick-leave-20121128_1_sick-days-care-workers-service-workers" target="_hplink">taking a sick day</a> and still getting paid isn't an option, according to the Baltimore Sun. Fast food workers are especially likely to be part of that 40 percent.
The Boss Can Threaten To Take Workers' Health Care Away
Many fast food workers saw their health benefits put at risk this year, if they even had them at all. <a href="http://www.huffingtonpost.com/2012/11/09/papa-johns-obamacare-john-schnatter_n_2104202.html" target="_hplink">Papa John's CEO John Schnatter</a> said he would likely reduce some of his workers hours so that he wouldn't have to cover them in response to Obamacare. Jimmy John's founder, Jimmy John Liautaud told Fox News in October that <a href="http://www.foxnews.com/on-air/your-world-cavuto/2012/10/16/jimmy-johns-founder-business-owners-unsure-future" target="_hplink">he would "have to" cut workers' hours</a> so that he wasn't forced to cover them under Obamacare.
The Average Hourly Pay At Many Fast Food Eateries Is Less Than $8 An Hour
The average hourly pay at McDonald's, Wendy's, Burger King and Taco Bell is less than $8 an hour, according to <a href="http://www.cnbc.com/id/50015355" target="_hplink">salary data cited by CNBC</a>.
The Median Age Of A Fast Food Worker Is 28
As more workers fight for limited jobs, many older employees are gravitating towards the fast food industry. The median age of a fast <a href="http://www.theatlantic.com/business/archive/2012/11/mcjobs-should-pay-too-its-time-for-fast-food-workers-to-get-living-wages/265714/" target="_hplink">food worker is 28</a>, according to Bureau of Labor Statistics data cited by the Atlantic. For women, who make up two-thirds of the industry's employees, that age is 32.
Labor Leaders Rarely Try To Unionize Fast Food Workers
Fast food worker's went on strike in late November in New York City, showcasing a rare effort to organize the industry's workers. Labor leaders often don't make an effort to organize these workers because the high turnover makes the challenge daunting.
Fast Food Workers Are The Lowest Paid Workers In NYC
For all their work, fast food workers get very little dough. The lowest paid job category in New York City is "Combined Food Service and Preparation Workers, Including Fast Food," according to Bureau of Labor Department Statistics <a href="http://www.salon.com/2012/11/29/in_rare_strike_nyc_fast_food_workers_walk_out/" target="_hplink">cited by Salon</a>.