Kids in England, who have been raising money to fund solar for schools in Africa, now are bringing the concept closer to home.
By setting up a proposed solar project, schools create their own personalized website with fundraising ideas and goals, and then engage parents, teachers, local businesses and the children themselves in an effort to meet those goals and install a solar array.
Each school’s site includes a running total of the amount of money raised, as well as a visual representation of solar panels that allows donors to upload a photo, image, or logo, as well as a message of encouragement for the kids.
James Taylor, a teacher at EP Collier Primary School, credits the format of the website as having a huge impact on the success of the fundraising:
“Because of the system, the website built day-by-day. That was really important from the children’s perspective. Every day, even if they only saw it more by a fiver or a tenner, they saw it move up. I remember putting up the website in my classroom one day and it hadn’t moved. Zane was furious – “I can’t have this not move” – so he went home and made his parents buy 15 quid’s worth of panels that night because he needed that number to move.”
Policy uncertainty spurs crowdfunding initiatives
Solar Schools is not just an innovative lesson in effective fundraising, however, it is also an example of how solar advocates have shifted some of their focus in changing economic times.
Like any emerging industry that is battling established and well supported incumbents like the fossil fuel monoliths, solar and other clean technologies still need financial assistance to compete on a level playing field. Until recently, the U.K. solar industry had been growing rapidly thanks to some of the world’s most generous government subsidies in the form of feed-in tariffs.
Those subsidies, however, were cut dramatically due to political pressure for austerity, leaving solar advocates searching around for other models to keep the industry viable. Madeline Carroll, PR director for Solar Schools, argues that her initiative was a logical response to policy uncertainty:
“Back in 2006, a Sustainable schools consultation highlighted a UK government aspiration that by 2020 all schools should be "models of energy efficiency and renewable energy, showcasing wind, solar and biofuel sources in their communities ...". But since 2006, the solar industry in the UK has been through a near 'boom and bust' phase. High FIT levels saw a proliferation of private 'rent a roof' and council schemes. But with the FIT cuts many of these schemes are no longer available, and any grants or support have, in the most part, either been slashed or completely removed. That's where Solar Schools come in!”
Interestingly, crowdfunding for solar is taking off in the U.S., too. An initiative called Mosaic recently reported that it had sourced more than $1 million worth of support for solar projects since it was founded in 2011.
Can subsidies and crowdfunding coexist?
While schemes like these may, in part, be spurred on by uncertainty around government subsidies and legislative support, the real hope lies not in an either/or approach to solar funding, but rather a combination of predictable, long-term government support and a grassroots movement for citizen funding. With President Barack Obama reaffirming his commitment to fighting climate change in the U.S., and a recent energy bill in the U.K. being hailed as a victory for clean energy and a signal of a more stable long-term policy environment, there’s real hope that this might actually happen.
Our tax dollars can and should play a powerful role in kickstarting the clean energy revolution. Combined with our donations and civic engagement, they could prove unstoppable.
Who’s going to crowdfund another coal plant, after all?
Also on HuffPost:
Top Renewable Energy Sources
Renewable energy made up 9 percent of all energy consumed in 2011, according to the <a href="http://www.eia.gov/">U.S. Energy Information Agency</a>, and that number is <a href="http://www.eia.gov/forecasts/aeo/er/pdf/0383er(2013).pdf">predicted to grow throughout the next decade</a>. Here's a breakdown of the top sources of renewable energy in the country, from wind to water and everything in between. <em>Information courtesy of the <a href="http://www.eia.gov/totalenergy/data/annual/perspectives.cfm">U.S. Energy Information Agency</a>.</em>
Solar Power - 2 Percent
Solar power and photovoltaic cells make up the smallest percentage of U.S. renewable energy production, but its future looks fairly promising. Warren Buffett's Berkshire Hathaway <a href="http://www.huffingtonpost.com/2013/01/03/warren-buffett-solar-power_n_2398816.html">invested $2.5 billion in Calif. solar company SunPower</a> earlier this year. Also, unlike other sources of renewables, energy can also be generated by small-scale solar installations (like on the rooftop of a home or business), and<a href="http://www.eia.gov/todayinenergy/detail.cfm?id=8570"> declining costs</a> have made solar much more affordable. <em>Information courtesy of the <a href="http://www.eia.gov/totalenergy/data/annual/perspectives.cfm">U.S. Energy Information Agency</a>.</em>
Geothermal - 2 Percent
Geothermal power captures naturally occurring heat from the earth to turn it into power. The renewable source is geographically dependent, <a href="http://www.eia.gov/todayinenergy/detail.cfm?id=3970">but the Western half of the U.S.</a> has many promising locations for power plants, <a href="http://www.geysers.com/">like The Geysers in Calif.</a>, the largest geothermal power plant in the world. The U.S. is the largest producer of geothermal power on the planet, but growth hasn't kept up with wind or solar development in recent years. <em>Information courtesy of the <a href="http://www.eia.gov/totalenergy/data/annual/perspectives.cfm">U.S. Energy Information Agency</a>.</em>
Waste - 5 Percent
Believe it or not, burned garbage accounts for 5 percent of all renewable energy created in the U.S. each year. More than 29 million tons of municipal solid waste was burned in 2010 to create steam to spin turbines and generate power, <a href="http://www.eia.gov/todayinenergy/detail.cfm?id=7990"> and there are more than 75</a> waste-to-energy plants in the country. Emissions regulations have been in place at waste incineration plants since the 1960s, but the <a href="http://www.epa.gov/ncer/publications/research_results_needs/combustionEmmissionsReport.pdf">EPA warned in a 2006 report that the toxins released</a> during the process could pose a serious environmental risk if not strictly enforced. <em>Information courtesy of the <a href="http://www.eia.gov/totalenergy/data/annual/perspectives.cfm">U.S. Energy Information Agency</a>.</em>
Wind - 13 Percent
The amount of wind power has grown for each of the past three years throughout the U.S. and accounted for the <a href="http://www.eia.gov/todayinenergy/detail.cfm?id=9931">largest growth in capacity</a> of any energy resource in the country last year. Wind turbines now supply more than <a href="http://www.reuters.com/article/2012/10/19/us-utilities-windpower-usa-idUSBRE89I0TX20121019">50,000 megawatts a year,</a> enough to power 13 million homes, according to Reuters. Federal tax credits, which were set to expire at the end of 2012, have made wind farms an attractive form of renewable energy. Congress <a href="http://www.forbes.com/sites/davelevitan/2013/01/02/wind-power-tax-credit-survives-fiscal-cliff-deal/">approved an extension of the credits</a> through the end of 2013. After production, wind turbines are net zero, meaning they require no energy and produce no emissions. The only problematic thing generated in some cases other than clean power has been <a href="http://www.huffingtonpost.com/2011/05/24/wind-power-noise-pollution-maine_n_866182.html">a whole lot of noise</a>. <em>Information courtesy of the <a href="http://www.eia.gov/totalenergy/data/annual/perspectives.cfm">U.S. Energy Information Agency</a>.</em>
Biofuel - 21 Percent
Biofuels, like ethanol, are created from organic matter like corn or soybeans. Gasoline in the U.S. contains 9 percent of the resource by federal mandate under the <a href="http://www.epa.gov/otaq/fuels/renewablefuels/index.htm">Renewable Fuel Standard program,</a> and more than <a href="http://www.huffingtonpost.com/2012/08/10/us-should-change-biofuel-_n_1764735.html">40 percent of the corn crop</a> last year was turned into biofuel. The resource is slightly more unstable than other renewables because it depends on the productivity of farms - <a href="http://www.huffingtonpost.com/2012/08/10/us-should-change-biofuel-_n_1764735.html">drought or other environmental problems</a> can significantly lower yields and increase prices. On average, <a href="http://www.afdc.energy.gov/vehicles/flexible_fuel_emissions.html">ethanol has 20 percent fewer emissions</a> than traditional gasoline but some types, like <a href="http://en.wikipedia.org/wiki/Cellulosic_ethanol">cellulosic ethanol,</a> cut greenhouse gas emissions more than 85 percent, according to the U.S. Department of Energy. <em>Information courtesy of the <a href="http://www.eia.gov/totalenergy/data/annual/perspectives.cfm">U.S. Energy Information Agency</a>.</em>
Wood - 22 Percent
Timber accounts for nearly a quarter of all renewable energy created in the country. <a href="http://news.nationalgeographic.com/news/energy/2012/10/121022-wood-for-heating/">Rising energy costs </a>have led to an upswing in wood burning over the past decade, and nearly <a href="http://www.eia.gov/forecasts/steo/report/winterfuels.cfm">20 percent of New England homes </a>use wood for heating, according to a National Geographic report. Although it may be a cheaper alternative, wood burning stoves and fireplaces<a href="http://www.epa.gov/burnwise/energyefficiency.html"> release more emissions of fine particles </a> than other home heating methods, according to the EPA. Burning <a href="http://www.epa.gov/burnwise/bestburn.html">good wood in an efficient burner</a> lowers toxic emissions and lost energy. Oh, and always have working smoke and carbon monoxide detectors handy. <em>Information courtesy of the <a href="http://www.eia.gov/totalenergy/data/annual/perspectives.cfm">U.S. Energy Information Agency</a>.</em>
Hydroelectric - 35 Percent
Almost all of the current hydroelectric power plants in the U.S. were <a href="http://www.eia.gov/energy_in_brief/article/hydropower.cfm">built before the mid-1970's</a>, but it's still the highest producing renewable energy source in the country. In 2011, 8 percent of all power created in the U.S. came from hydroelectric sources, but it's also one of the most geographically dependent sources of energy. The Pacific Northwest gets more than half of all power via hydroelectric due to prime geography. <em>Information courtesy of the <a href="http://www.eia.gov/totalenergy/data/annual/perspectives.cfm">U.S. Energy Information Agency</a>.</em>
How To Really Go Renewable
Watch this TED talk on the missing link in the future of renewable energy.