Costume purveyors in the U.K. aren't horsing around when it comes to making a quick buck.
Herds of customers are galloping away with Fancy Dress Costumes's new tongue-in-cheek ensemble, called the "Horse Burger Costume," that cheekily pokes fun at the food scandal which has so far involved horse meat turning up in food products sold at Ikea, Burger King, Taco Bell and other chain stores in parts of Europe.
The costume, retailing for £39.99 (around $60.00), includes both a "burger tunic" and a horse head mask.
Here's the garment's description on Fancy Dress Costumes website:
Yay or neigh? Become the flavour of the year.
This costume is the odds on favourite at many local supermarkets.
Disclosure: Horse content is not 100% guaranteed.
Reached for comment by Business Insider, the company's director, Jack Coveney, said, "The sales are quite incredible, we literally have one left and just placed a bulk order to re-stock ... Interest has been on a European scale. We have never had so many inquiries!"
PHOTOS of the costume:
Earlier on HuffPost:
Horsemeat is popular in certain types of <a href="http://www.huffingtonpost.com/2013/02/10/horse-trading-exposed-by-_n_2658348.html">French cooking</a>, Reuters reports. The meat was recently <a href="http://www.huffingtonpost.com/2013/02/15/eat-horsemeant-french-chef-martin-leman_n_2695567.html?utm_hp_ref=business">described as 'delicious, like rich beef,'</a> by one French chef.
China is one of the world's largest consumers of horsemeat, according to Fox News. The <a href="http://www.foxnews.com/health/2013/02/15/beyond-taboo-is-horse-meat-really-that-bad-to-eat/">meat is typically dried to eat like a sausage</a> or is served with rice noodles.
<a href="http://www.foxnews.com/health/2013/02/15/beyond-taboo-is-horse-meat-really-that-bad-to-eat/#ixzz2L0SLmgSj">Horsemeat is also popular in Kazakhstan,</a> according to Fox News. The Food and Agriculture Organization of the United Nations believes the country is the second largest consumer of horsemeat, behind China.
<a href="http://www.npr.org/blogs/thesalt/2013/02/09/171520528/british-outrage-grows-as-horsemeat-pops-up-in-more-foods">Indonesians make horse satay</a> out of horsemeat, according to NPR.
German Sauerbraten, or roast, <a href="http://www.germanfoodguide.com/cookingdetail.cfm">is traditionally made with horsemeat</a>.
Horsemeat is a <a href="http://www.nytimes.com/2008/06/19/opinion/19iht-edjohnson.1.13829773.html">"dietary staple" </a>in Belgium, according to the New York Times.
The Japanese like their horse like they like their sushi: <a href="http://news.discovery.com/animals/what-does-horse-meat-taste-like-130212.htm">sliced thin and eaten raw</a>.
Despite<a href="http://www.huffingtonpost.com/2013/02/13/coop-horsemeat-lasagne_n_2678730.html"> Switzerland's involvement in the horsemeat scandal</a>, the meat is still <a href="http://www.nytimes.com/2008/06/19/opinion/19iht-edjohnson.1.13829773.html">considered OK to eat </a>in the country, according to the New York Times.
<a href="www.thesun.co.uk/sol/homepage/news/4793671/business-on-rise-for-mongolian-restaurant-serving-horse-meat.html">A Mongolian diner in Glasgow, Scotland </a> has seen business boom since recently adding horse burger and horse chips to its menu.